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The Psychology of a Website

Web Point Oh! is pleased to host this roundtable that will explore the psychology of a website. They will host a discussion to help participants understand how to perform a “psychological and cultural” evaluation on their target audience; determining the best structure, design and content to present to end users.

The discussion will focus on how mosWebpointOh_logot websites generally serve users with similar personalities and, to a degree, a specific culture. These personalities and culture sets can actually be defined and effectively marketed to. We will discuss that websites can no longer be “one size fits all” - they must begin to evolve to best serve their audiences. We’ll finish the session by providing some practical advice on how to begin the process.

The goal of this session will be for participants to walk away with first-hand experience on how to:

  • identify the target audience for a website
  • define the cultural values and personality traits of that audience
  • translate that information into website interaction guidelines
  • create a site map that will be a visual representation of the site’s structure
  • build wireframes of key pages showing page layout, features and functionality

By completing these five steps for your own organization, you will have a detailed “blueprint” that can be used by a web development team to build a better website experience for your audience.


Ken Sabey

Ken Sabey co-founded Web Point Oh! LLC, a Denver based agency, after a ten year stint as Director of Sales for one of the largest web development companies in Colorado. Ken has had the privilege to serve clients ranging from the Colorado Lottery and the Girl Scouts of Colorado to smaller businesses like Launch Advertising and Interline Cruise Connections. With Web Point Oh!, Ken brings fifteen years of experience helping businesses, associations and government agencies develop and maintain their websites in the continually changing landscape of the Internet.

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Dianna Ducote-Sabey, PhD

Ken's partner and the Web Point Oh! co-founder is Dianna Ducote-Sabey, PhD who after launching her successful counseling center called Collaborative Journeys, has now become an invaluable member of the Web Point Oh! team. Dianna pulls from her 20 plus years of experience as a psychologist to provide a unique take on website design. She will go beyond the standard UX best practices and provide an actual "psychological evaluation" of your target audience(s). This evaluation will include recommendations that will create the blueprint for the architecture and design of your website.

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Thursday, January 27, 2011 7:30am-9:00am


Hooked on Colfax Coffee Shop

3215 East Colfax Avenue

Denver, CO 80206

Basement Room

Ample street, meter parking

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  • Members: $10
  • Not-yet Members: $25


Deadline: 1/25/2011
Maximum Attendees: 25

Event Sponsors

Kinsley Meetings