Keynote Meeting
How Winning B2B Companies Achieve Profitable Growth
Many of today’s popular marketing principles were designed for the B2C model, but the B2B world including B2B marketing—are quite different from B2C. Sean Geehan, author of The B2B Executive Playbook: How Winning B2B Companies Achieve Sustainable, Predictable, and Profitable Growth, will talk about the ways that B2B can create and leverage customer intimacy to differentiate themselves and to blow away competition. Sean will also talk about the gap between marketers and business leaders, and the four-step process which will:
- Prove marketing’s unquestionable ROI
- Establish market aligned strategic planning process
- Increase retention and growth of largest customers
- Boost sales and margins
Note: BMA Colorado has package pricing on the luncheon combined with our newly released book, Advice from the Top. Both members and nonmembers alike save on the combo pricing. In addition, Sean Geehan's book will be available for sale separately before and after the keynote at the Tattered Cover table.
Speaker(s)
Sean Geehan
CEO and Founder, Geehan Group
Sean Geehan is CEO and Founder of Geehan Group, which guides B2B executives to building sustainable, predictable, profitable growth. He is also author of The B2B Executive Playbook. Sean has more than 20 years’ experience in B2B consulting services and is a recognized expert on driving revenue and earnings predictability in B2B organizations. He has extensive experience in the areas of leadership, strategy, sales, marketing, and product development, has spoken at and moderated many conferences, and hosted a weekly radio talk show. Sean received the prestigious Ernst & Young Entrepreneur of the Year award in 2002 and since has been inducted into the E&Y National Hall of Fame. He holds a BA in Marketing/Finance and an MBA from the University of Dayton. He has also attended executive programs at Columbia, Northwestern, and Harvard.
