Keynote Meeting

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How Winning B2B Companies Achieve Profitable Growth

Many of today’s popular marketing principles were designed for the B2C model, but the B2B world including B2B marketing—are quite different from B2C. Sean Geehan, author of The B2B Executive Playbook: How Winning B2B Companies Achieve Sustainable, Predictable, and Profitable Growth, will talk about the ways that B2B can create and leverage customer intimacy to differentiate themselves and to blow away competition. Sean will also talk about the gap between marketers and business leaders, and the four-step process which will:

  • Prove marketing’s unquestionable ROI
  • Establish market aligned strategic planning process
  • Increase retention and growth of largest customers
  • Boost sales and margins

Note: BMA Colorado has package pricing on the luncheon combined with our newly released book, Advice from the Top.  Both members and nonmembers alike save on the combo pricing.  In addition, Sean Geehan's book will be available for sale separately before and after the keynote at the Tattered Cover table.


Sean Geehan
CEO and Founder, Geehan Group Sean Geehan is CEO and Founder of Geehan Group, which guides B2B executives to building sustainable, predictable, profitable growth. He is also author of The B2B Executive Playbook. Sean has more than 20 years’ experience in B2B consulting services and is a recognized expert on driving revenue and earnings predictability in B2B organizations. He has extensive experience in the areas of leadership, strategy, sales, marketing, and product development, has spoken at and moderated many conferences, and hosted a weekly radio talk show. Sean received the prestigious Ernst & Young Entrepreneur of the Year award in 2002 and since has been inducted into the E&Y National Hall of Fame. He holds a BA in Marketing/Finance and an MBA from the University of Dayton. He has also attended executive programs at Columbia, Northwestern, and Harvard.

Wednesday, January 11, 2012 10:30 am - 1:30 pm


Embassy Suites, 1420 Stout St, Denver 80202

10:30 am: New Member/Prospective Member Orientation
11:30 am - 12:00 pm: Networking
12:00 pm - 1:30 pm: Lunch and Keynote

Special Meal Requests
Must be made 48 hours in advance

Valet parking is $8 per car with various surface lots available within walking distance of hotel

View a map


  • Members - Luncheon Only: $35
  • Not-yet Members - Luncheon Only: $50
  • Members - Luncheon & Top Advice Book: $50
  • Not-yet Members - Luncheon & Top Advice Book: $70
  • Fulltime Student - Luncheon & Top Advice Book: $40
  • Fulltime Student - Luncheon Only: $25


Deadline: 1/10/2012
Maximum Attendees: 100

Event Sponsors

Rastar, a Transcontinental Company