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Getting to the Heart of Strategy Through Innovation

The venerable greeting card has been doing the same job for over 100 years: connecting people and building relationships. Rather than losing their relevance, cards are still going strong and creating innovation in unexplored and unexpected places. Using a case study, Minneapolis-based Hallmark Business Connections’ CMO Heather Teskey will take you from hypothesis to strategy to the rollout of a successful new business model. You’ll get actionable next steps for:

  • Shifting paradigms: re-discovering your very best
  • Test pilots: focusing on needs through design thinking and customer-led innovation
  • Taking strategy from head to heart: Generating buy-in and alignment through emotional storytelling


Heather Tesky
Chief Marketing Officer, Hallmark Business Connections

Heather Teskey leads marketing and branding at Hallmark Business Connections. An innovative, proven business leader, Heather boasts 18 years of experience in marketing strategy with both B2C and B2B clients. In her role, Heather focuses on vision, strategy, marketing, brand, product and innovation to strengthen business’ relationships with employees and customers.

Throughout her career, Heather has served a variety of international businesses, including Fortune 50 to 500 companies, delivering on their corporate objectives with memorable solutions and measurable, strategic results.

Leadership starts with listening, and Heather spends much of her day at Hallmark Business Connections doing just that. While cultivating an environment of enrichment through constant collaboration, communication and efficiency to ensure her team provides the business solutions that meet and exceed clients’ needs. Heather facilitates success and makes the Hallmark Business Connections’ vision a reality

Heather is a native of Seattle, Washington and lives in Minneapolis, MN.

Wednesday, March 9, 2016 - 4:30 PM Orientation; 5:30 PM Cocktails & Networking, 6:30 PM Keynote and Dinner


Wellshire Event Center, 3333 So. Colorado Blvd., Denver, CO 80222 (free parking in the Event Center lot)

4:30 pm - 5:30 pm  New & Prospective Member Orientation
5:30 pm  Cocktails (cash bar) & Networking
6:30 pm  Dinner and Keynote Presentation

Note:  Special meals (veggie, gluten-free, etc.) need to be ordered in advance through BMA.  The venue does not accept credit cards for the bar (only cash).

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  • BMA Member: $45
  • Not-Yet Member: $70


Deadline: 3/8/2016
Maximum Attendees: 150

Event Sponsors

 University of Denver, University College
Vision Graphics Inc./Eagle:xm