Keynote Meeting

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Taking YouTube into the B2B World Video - Video Examples, Ideas, Best Practices

If you think YouTube is just for amusement and viewing life’s strange or unusual events, think again. Despite its consumer leaning . . .

YouTube is also an excellent tool for B2B marketers

. . . as long as you know the best ways to take advantage of the site.

By following YouTube’s suggested best practices, large and small advertisers are finding the hugely popular website to be an effective marketing platform.

Luncheon and Keynote

YouTube LogoMake your reservation now for the BMA Keynote luncheon on April 13th where you’ll:

  • See examples of YouTube B2B videos;
  • Get the research, trends and usage/behavior of viewers;
  • Learn “best practices” for YouTube video marketing;
  • Grab some ideas from non-B2B videos;
  • Find out how YouTube thinks about content and how you should too.

YouTube is the world's most popular online video community (233 million unique visitors a month). It’s a natural forum for people to connect and be informed. That makes it a good place for marketers to be.

WANT MORE? Check out the interactive workshop right after the luncheon where you can dig into the details of how to integrate YouTube into your B2B marketing strategies.

Interactive Workshop -NOW SOLD OUT

Contact Marilee (303-607-9957, [email protected]) to be put on the waiting list.

YouTube’s Top Five Lessons for B2B Marketers

Case Studies, Tools and Strategies

In this highly interactive workshop (limited attendance), you’ll see exactly how YouTube can be an excellent B2B marketing tool. Risa Teksten, YouTube B2B Programs Manager will present the top five lessons YouTube has learned and the strategies you can apply from those lessons.
Risa will share engaging case studies from each of the five lessons. You’ll learn how other B2B marketers are making YouTube work for them. For example, you’ll see tools to help you understand an audience’s behavior which, in turn, will help you discover what content is most effective in video.

This is a fast-paced workshop, loaded with practical ideas you can put to work quickly.

The Top 5 Lessons and the B2B Strategies

Ask questions and take some serious notes:

  1. Using YouTube tools to determine the most effective content
  2. How to use video for crisis management and corporate communications
  3. The best way to target influencers and decision makers
  4. Using a serious tone to change behavior (it’s not all pop culture)
  5. Strategies for integrating social experiences

Here’s your chance to get down and dirty (i.e., in the details) with exciting B2B marketing lessons from YouTube.

Bonus: You can save money and not miss a thing by joining your peers for Risa’s keynote luncheon presentation . . . followed by the workshop.


Risa Teksten
YouTube Programs Manager, B2B Industries

Risa joined Google in 2006 and has been working with YouTube, a Google owned company, since 2007. Primarily, Risa focuses on brands in B2B, Consumer Electronics, Travel, Local, and QSR Industries.

She works with top-rated Fortune 500 companies to develop custom programming, marketing and advertising solutions on YouTube and across Google Display properties. She leverages innovations in web technology, video and social media to design customized solutions to meet corporate marketing challenges.  A 13-year media veteran, Risa previously worked at ABC News and as a consultant with Booz Allen Hamilton. She received her Master's degree from the University of Chicago and Undergraduate degree from the University of Virginia.

Wednesday, April 13, 2011 Networking 11:30, Lunch and keynote 12:00 to 1:30, Interactive workshop 1:30 - 3:00


Denver Athletic Club, 1325 Glenarm Place, Denver, CO 80204

$7 in hotel garage with a validated ticket.
Ample metered street parking

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  • BMA Member - keynote luncheon: $35
  • Not-yet member - keynote luncheon: $50
  • Full-time student - keynote luncheon: $25


Deadline: 4/11/2011
Maximum Attendees: 200

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