Roundtable
Tools for Managing Multiple Vendor Partners
With so many marketing tactics in today’s mix, many organizations are outsourcing work to multiple agencies and partners. As the vendor matrix becomes more complex, establishing rules of engagement, formulating communication plans and setting clear expectations can mean a world of difference in program or campaign efficiency and success.
As a digital marketing agency, 90octane knows what it’s like to collaborate with clients, traditional agencies, PR agencies, media reps and a host of other parties. Let’s share our knowledge at this breakfast roundtable, and talk through some scenarios that will help us all:
- structure partner meetings
- project plan
- ensure effective communication
- resolve conflicts
Whether you work for a company that currently outsources work, for an organization considering partnering with outside agencies, or for a service provider, we all share a common goal – business growth through successful marketing strategy and execution.
Note: BMA roundtables include continental breakfast, and they are limited to a small group of participants in order to promote interactive discussion.
Speaker(s)
Kelly Hall
Kelly Hall is 90octane’s Business Impact Director. She works with clients to continuously optimize program conversion through best practice utilization and innovation. She has worked at the agency for more than six years and has experience in the strategic development and execution of online lead generation, lead nurturing and search engine marketing programs. Kelly has led successful programs in the manufacturing, technical and nonprofit verticals, with a special focus on integrating new technologies. She graduated summa cum laude from the University of Colorado at Boulder with a major in Communications.
Leslie Norgren
Leslie has managed conversion-driven marketing programs for B2B, B2C and nonprofit clients. As an Account Supervisor at 90octane, she draws on six years of interactive marketing experience to bring a strategic approach to PPC, SEO, lead generation and social media marketing initiatives. Before working at 90octane, Leslie was a Marketing Coordinator at Ticketmaster and Marketing Intern at Pepsi Beverages Company. She graduated from the University of Colorado at Boulder with a B.S. in Advertising.
