Keynote Meeting

Marketing in the Gig Economy

Imagine the near present and future of marketing: A discipline predicated on defining service products as capabilities that can be quilted into new features and/or options resulting in new products, as well as reuse/repackage of existing service products. If we expand that concept, it forces us to think about the framework of service products and how we can identify and structure those products modularly so that their various features can be mixed and matched, removed, replaced, etc. That modularity helps with adapting and responding to evolving market needs.

This presentation will address what the “Gig Economy” is and how marketing will need to respond to the opportunities that arise from it.


A. Larry Gurule
Father, Company President, Author, Instructor, Futurist, Skier

Like you, business analyst and operational efficiency expert A. Larry Gurule has seen the product development and marketing world upended by new and more "out of the box" products and services. Larry, through his consulting activities and standards development work, is one of the drivers helping to define not only todays but tomorrow’s direction to approaching, defining and scaling success across the full product lifecycle.

With real-life, in-the-trenches business experience ranging from hundreds of government and commercial projects including the DoD, tier 1 and sub tier aerospace/defense suppliers, electronic developers/manufactures, medical developers/manufactures, automotive developers/manufactures, and industrial equipment developers/manufactures, as well as numerous service/process industry technology implementations, Larry has just about seen it all.

Wednesday, November 9, 2016 5:30 p.m. – 8:00 p.m.


Wellshire Event Center – 3333 S. Colorado Blvd., Denver, CO 80222

BMA Members: $45.00
Not-yet BMA Member: $55.00

Deadline Date: 11/7/16
Maximum Attendees: 150


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