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The Perfect Storm at Emerson - Driving Differentiation

The journey from rebranding to global leadership

EmersonIn 2000, Kathy Button Bell led a corporate branding makeover at Emerson, including the first corporate logo change in more than 30 years. That was followed by the company’s first-ever global advertising campaign, first targeted television commercials and a marketing campaign under the “It’s Never Been Done Before” banner.
Now, the story gets really exciting

At BMA Colorado’s January keynote event, we’ll learn about the strategies and results of Emerson’s marketing innovations. Kathy will share how marketing collaborated with engineering and design, IT and sales to achieve global distinction.
In this fascinating business success story, Kathy Button Bell will entertain and educate us on:

  • Reinforcing brand through social media
  • Bridging the functions of marketing and sales
  • Leveraging product design and description language
  • Using innovative QR codes

A great story and loads of marketing lessons

Join us on January 12th for the continuing adventure of “The Perfect Storm at Emerson”. The story alone is worth your time. The wealth of marketing lessons and ideas . . . a valuable bonus.

Yet another bonus. All attendees will receive an Emerson high quality 100% polyester dry wick T-shirt.  Register now!


Kathy Button Bell
Vice President and CMO

Kathy Button Bell joined Emerson in 1999. As Vice President and Chief Marketing Officer, she is responsible for global marketing and corporate branding for Emerson, a $20.9 billion diversified global technology and engineering leader.

Button Bell developed and launched Emerson’s corporate branding program in 2000, putting in place an entirely new brand architecture and strategy across the company’s more than 60 divisions. The initiative included the first corporate logo change in more than 30 years. In 2002, she launched the company’s first-ever global integrated advertising campaign.

Button Bell serves on the board of directors of the American Marketing Association and Business Marketing Association. She was named one of the “Best Marketers of 2009” by BtoB magazine.  She was recognized as one of the world’s top 10 marketers and strategists in BtoB’s “Who’s Who Special Report” in 2003.

Button Bell holds a bachelor’s degree in psychology from Princeton University, lives in St. Louis, Missouri, is married and has one child.

Wednesday, January 12, 2011 5:30 Registration, cocktails, networking, 6:30 Dinner and Presentation


Renaissance Hotel, 3801 Quebec Street, Denver, CO 80207, 303-800-1314

Parking is Free - but you have to get your parking ticket validated

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  • BMA Member: $45
  • Not yet member: $59
  • Full-time student: $35


Deadline: 1/11/2011
Maximum Attendees: 200

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