Member-Only Seminar: Stories that Sell

As a member of BMA Colorado, we believe you deserve exclusive access to intelligence, networking, training and resources that will help you create better strategy and perform more effectively in order to drive change, build a competitive advantage and achieve stronger results. One way BMA Colorado delivers additional value to our members is through member-only events. Our members average 15 years of industry experience—you’ve paid your dues, now it’s time to reap the rewards.

Stories That Sell:

Secrets of customer case studies that set you apart from the competition

Are you looking to shorten your sales cycle, open doors to bigger accounts and land major media coverage? Then it’s time you began turning satisfied customers into your most powerful sales and marketing asset by using case studies.In this seminar, offered exclusively to BMA Colorado members, you’ll learn a proven process for leveraging your current successes into new sales. Hear Casey Hibbard, leading expert on creating and managing customer stories, share why case studies work, what a strong case study looks like and why strategy is key. Whether you’re a business owner, marketing director/manager or write case studies yourself, you’ll gain from Casey’s decade of experience in writing and developing case studies. Register today for fresh ideas that will reinvigorate your success stories. You'll learn:

  • The top traits of compelling case studies
  • Seven-step process to a successful case study
  • More than 25 ways to use case studies

NOTE: There are only 40 seats available for this seminar, so register early!

Stories that SellTHANK YOU to Market Creation Group for underwriting this member-only event!

Ample, free, on-street parking available


Email Marilee Yorchak by Friday, May 15

Buy the book:Copies of Stories That Sell will be available for purchase at the seminar. Or, buy your copy ahead of time through the BMA Colorado bookstore.


Casey Hibbard
Principal, Compelling Cases, Inc.
Casey Hibbard is principal of Compelling Cases Inc. Over the past decade, she has created and managed nearly 500 customer stories for companies. She is the author of the book, Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset. Hibbard has written successful case studies and customer stories for companies such as Sun Microsystems, Procter & Gamble, Level 3, Verio, Sage Software, SAP, Toyota and dozens of other businesses, independent consultants and nonprofits.

Tuesday, May 19, 2009 7:30 am - 9:30 am


The Event Gallery 910 Arts, 910 Santa Fe Drive, Denver, 80204

7:30 AM Check-in & Continental Breakfast

8:00 AM - 9:30 AM Presentation/Q&A

9:30 AM Book Signing

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Event Sponsors

Market Creation Group, LLC

See description for registration information