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Workshop: Finding Employment in a Tight Labor Market

As the economy improves, companies have begun to shift their focuses from cost containment to growth. What makes a company grow after a recession? The right team of people! This workshop will be divided into three sections and is designed to help you land your next great position.

Just like in business, before you start any project you need to gather intelligence to position yourself ahead of the pack. This workshop will begin by looking at national and Denver specific hiring data. For example, what are the industries that weathered the recession the best and what are the areas of the country that are forecasted to perform the better in 2010? Understanding what is happening nationally will help you better understand the hiring trends in your area. Attendees will also learn what industries have the most opportunities in the Denver area and what the local trends are gathered from actual job posting data.

Once you know what you are looking for, the next step is to develop a personal brand that makes you stand out from your competition. The second and third sections of this workshop will focus on how the job search has evolved over the last few years and what you need to do to successfully market yourself to employers. Hiring managers are being flooded with substantially more resumes for their open positions than in the past few years. Attendees will explore how hiring managers say job seekers can make themselves stick out from the pile of resumes as well as what will make them instantly be disregarded. Participants will also learn where hiring managers are looking for candidates and how social media is impacting the job search. This session will use real-life examples from local Denver area employers.

Career Building

Attendees will learn:

  • Knowledge of national and local hiring trends
  • Crafting a resume that makes you more marketable
  • Job searching tips for 2010 - how to connect with employers
  • Using social media to build your personal brand

BONUS! All attendees will receive a complimentary copy of the new book Career Building: Your Total Handbook for Finding a Job and Making It Work. From the editors at CareerBuilder, this no-nonsense handbook walks workers of all ages through the entire cycle of finding and keeping a job — from résumé samples and thank-you notes, to tips on job hunting and working in the Internet age. Whether you've been working for five — or 50 — years, this is the total package for an endless market.


Jason Ferrara
Vice President, CareerBuilder

As Vice President of Corporate Marketing, Jason Ferrara is responsible for delivering the strategic vision and managing the daily operations for's corporate marketing group. Focused on the recruitment needs of employers of all sizes, Ferrara holds responsibility for business-to-business strategy including communications, product development, advertising, promotions, e-commerce management, CRM, customer lifecycle/loyalty and sales support.  An expert in social media marketing, Ferrara oversees the blogging and micro-blogging strategies for CareerBuilder and its roster of global clients. Ferrara leverages an in-depth understanding of hiring trends and worker behavior to effectively meet client needs and grow a profitable business.

Prior to joining, Ferrara worked as Director of Online Marketing for SPSS, Inc. Ferrara received a B.A. in Political Science and Criminal Justice from Indiana University. He received an MBA from the Kellogg School of Management. He sits on the board of directors for the Chicago chapter of the Business Marketing Association.

Wednesday, January 13, 2010 3:00 pm to 5:00 pm


Renaissance Hotel, 3801 Quebec Street, Denver, CO 80207

FREE Parking and FREE Book:
All parking is FREE in the hotel parking garage and all attendees will receive a free copy of "Career Builder: Finding a Job and Making It Work"

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  • Workshop: BMA Members: $25
  • Workshop: Not-yet Members: $49
  • Workshop: Full-time Students: $15


Deadline: 1/12/2010
Maximum Attendees: 30