Roundtable
Fun and Games: Uncover and Prioritize New Ideas to Maximize Success
In research, it has been proven that people will report their intentions, but are much better at predicting the actual behavior of others. That’s why social prediction and the collective wisdom of crowds are very effective for finding new ideas (products, names, brand promises, packaging, marketing platforms, etc.) and identifying which to develop first.
Combining them with gameful design – which makes tasks more fun and motivating - will improve your idea generation and innovation processes in order to get to market quickly with concepts that will truly delight your customers.
- Find out how to use the collective wisdom of crowds and social prediction to your advantage.
- Learn about gameful design and how it can be used for even the most difficult tasks.
- Explore problem-solving methods that are better, faster and cheaper!
Business can be fun and games. In this session, you’ll learn how to use social prediction, game thinking and crowd wisdom to uncover ideas for your business you’ve not thought of before, and prioritize them to maximize success.
Agenda:
7:30am-8:00am Networking and Breakfast
8:00am-9:00am Presentation and Interactive Discussion
Speaker(s)
Sandy McCray
Insights Curator
Sandy has spent her career helping companies curate disparate data sources – market research, database analysis, and market segmentation – to create cohesive customer-focused business strategy. Before Intengo, Sandy was an independent marketing consultant and also worked at Yankelovich (now The Futures Company), presenting insights on consumer attitudes and their bearing on behavior. She was instrumental in developing both the MindBase and Cohorts segmentation systems.
At Intengo, where she gets to play every day, solutions are rooted in crowdsourcing and social prediction, helping businesses find fast answers to their problems and challenges. Sandy has spoken at TMRE, IIeX, Quirk’s, MRA ISC, DMA, AMA, and more.
