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BMA February Lunch Panel: Engaging On All Fronts

With the New Year comes a fresh perspective and new ideas. B2B marketers are ready to grab the bull—or market—by the horns and kick off 2010 with ideas that prove that budgets are being well spent. But there’s a different kind of thought process that needs to go into strategic planning and budget justification than there used to be.

Now’s the time to get your marketing team, your cross-functional teams and your customers engaged at every level. Register today for our February lunch panel, which includes three B2B Chief Marketing Officers from top Fortune 500 companies. Bring your toughest questions then get ready to learn. Attendees will discover:

  • How to create a company culture that ensures employee get—and remain—engaged in their work, within the company and with customers
  • Why marketing needs to “market” itself as thoroughly to internal audiences as external ones
  • Ways to use social media to establish deep, lasting relationships with customers by gathering information about their research habits and buying decisions

Bonus! All attendees will receive a JP Morgan tote bag, and be entered into a drawing for a Motorola phone.


Eileen Zicchino
CMO, Treasury & Securities Services, JPMorgan Chase

With the tenure of the average Chief Marketing Officer reaching only 24 months, Eileen Zicchino’s 10-year stint in this position with JPMorgan Chase is unheard of. How did she break the mold? By ensuring that her team consistently—and creatively—communicates the successes of the marketing department to the right sets of internal ears. A member of the CMO Council and national BMA board, she knows all the in’s, out’s and hidden secrets to ensuring marketing’s success with its peers as well as customers.

Eduardo Conrado
CMO, Broadband Mobility Solutions, Motorola

Responsible for more than 60% of Motorola’s revenues, Eduardo Conrado has a proven track record of capturing the attention of customers and engaging them in innovative ways. Recognized three years in a row by B@B Magazine as the top marketer of the year, Conrado leads a global team that is the force behind Motorola's BtoB marketing. He has consolidated his team’s efforts to create a single, unified voice across all communications channels, which has enabled the company to build highly envied, long-term relationships with customers. Conrado will share the secrets of his team’s success in using digital and social media to build relationships with its BtoB customers and drive results globally.

Al Maag
Vice President, Chief Communications Officer, Avnet

Al Maag oversees all aspects of Avnet’s communications and marketing efforts. He considers himself lucky to work for a company that values communications to the degree that it includes communication’s voice (Maag) on the board of directors. Much of the recognition that Avnet has received for its stellar employee programs stems from Maag’s innate ability to help craft a culture that values employees as unique individuals, not statistics. Avnet was named top of the list in its industry in Fortune magazine’s “Most Admired Companies” list for 2009 and is consistently receives world-class scores for employee engagement.

Wednesday, February 10, 2010 11:30 am to 1:30 pm


Crowne Plaza Hotel, 1450 Glenarm Place, Denver 80202

11:00 am New & Prospective Member Orientation
11:30 am Sign In and Networking
Noon Luncheon & Keynote

Parking: $5 in hotel garage with a validated ticket
Ample metered street parking

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  • BMA Members: $35
  • Not-yet Members: $49
  • Full-time Students: $25


Deadline: 2/9/2010
Maximum Attendees: 150

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