Keynote Meeting

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Breakfast Workshop: The New Rules of Engagement

From the break room to the board room, marketers understand that we now work in an unfamiliar environment. Employees think differently about their jobs and the companies for which they work. Marketing has to prove its credibility within our own organizations. And while competitors have cut budgets, we understand that we have to stay entrenched with our customers.

This workshop, limited to just 25 corporate participants, provides an opportunity to hear three top Chief Marketing Officers from Fortune 500 companies talk about the details of how they engage employees, other areas of the company and customers. In just two hours, you’ll hear from executive leaders from Motorola, JPMorgan Chase and Avnet about what works, what doesn’t and why. Plus, you’ll build a network of corporate peers to bounce ideas off of long after the workshop is over.

Now’s the time to build energy from the inside out. Studies prove that employees who feel engaged are more creative, productive and effective. That’s the first step toward proving marketing’s merit and building influence within your own company. With that, you’re in line to deliver what matters most to your customers in terms of both products and top-level service.

Register today and learn:

  • Proven techniques to build employee morale and ensure that top employees remain with your company long after the economy recovers
  • Why everyone within the organization needs to know about marketing’s success
  • How to build customer engagement so they stay with you for decades, not years

Who should attend:

  • Chief Marketing and Communications Officers
  • Vice Presidents
  • Directors
  • Corporate marketers responsible for strategic direction, marketing ROI and budgeting for the company’s marketing initiatives

*Note, participation restricted to currently employed corporate marketers (i.e. client-side) only.


Eileen Zicchino
CMO, Treasury & Securities Services, JPMorgan Chase

With the tenure of the average Chief Marketing Officer reaching only 24 months, Eileen Zicchino’s 10-year stint in this position with JPMorgan Chase is unheard of. How did she break the mold? By ensuring that her team consistently—and creatively—communicates the successes of the marketing department to the right sets of internal ears. A member of the CMO Council and national BMA board, she knows all the in’s, out’s and hidden secrets to ensuring marketing’s success with its peers as well as customers.

Eduardo Conrado
CMO, Broadband Mobility Solutions, Motorola

Responsible for more than 60% of Motorola’s revenues, Eduardo Conrado has a proven track record of capturing the attention of customers and engaging them in innovative ways. Recognized three years in a row by B@B Magazine as the top marketer of the year, Conrado leads a global team that is the force behind Motorola's BtoB marketing. He has consolidated his team’s efforts to create a single, unified voice across all communications channels, which has enabled the company to build highly envied, long-term relationships with customers. Conrado will share the secrets of his team’s success in using digital and social media to build relationships with its BtoB customers and drive results globally.

Al Maag
Vice President, Chief Communications Officer, Avnet

Al Maag oversees all aspects of Avnet’s communications and marketing efforts. He considers himself lucky to work for a company that values communications to the degree that it includes communication’s voice (Maag) on the board of directors. Much of the recognition that Avnet has received for its stellar employee programs stems from Maag’s innate ability to help craft a culture that values employees as unique individuals, not statistics. Avnet was named top of the list in its industry in Fortune magazine’s “Most Admired Companies” list for 2009 and is consistently receives world-class scores for employee engagement.

Wednesday, February 10, 2010  7:30 to 10:00 am


Crowne Plaza Hotel, 1450 Glenarm Place, Denver 80202

7:30 – 8:00 a.m. – Sign In
8:00 – 10:00 a.m. – Workshop

Parking: $5 in hotel garage with a validated ticket
Ample metered street parking

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  • BMA Members - Breakfast and Workshop: $35
  • Not-yet Members - Breakfast and Workshop: $49


Deadline: 2/9/2010
Maximum Attendees: 25