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BMA Roundtable: Selling in Difficult Times

It is no secret that we are in difficult times. The gap between revenue and expenses is shrinking, and profits are drying up. Presidents, CEOs and business owners are going through their budget line by line to find costs to be cut. But what is the strategy for driving revenue in tough times?

Difficult times can present an opportunity to increase market share. While competitors reduce outreach efforts, developing a clear, defined sales plan can actually grow your business. But it isn’t easy.

This BMA Colorado breakfast roundtable will help attendees gain clarity about how to drive revenue in difficult times. Topics covered include defining your sales process, your ideal customer profile and developing a prospecting plan to hit your revenue goals.


Steve Parry
President Steve Parry is President of Sales Productivity Consultants, Inc., an affiliate of Sandler Training, a sales development consulting firm. SPC specializes in increasing profitable revenues and sales efficiency and effectiveness through evaluations of sales processes, systems and people, business development strategies, and sales and sales management training, consulting, coaching and recruiting. SPC Diagnoses, Develops and Drives revenue for client companies.  Steve has been a BMA Colorado member since 2001.

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Thursday, March 26, 2009 7:30 am to 9:00 am


5181 Ward Rd. Suite 202, Wheat Ridge

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  • Members: $10
  • Non-Members: $25


Deadline: 3/26/2009
Maximum Attendees: 25