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BMA Roundtable - Content Marketing: Invitation vs. Invasion


Matt Weeden Design is pleased to host this roundtable, which will explore the merits of and ideas for implementing an invitation-based strategy for internet marketing.

We've all heard that "Content is King," but we must move beyond that simple proclamation. Internet marketing is a constant give-and-take between a complex set of variables.

Attendees will discuss and learn:

  • How content influences and is influenced by all facets of internet marketing
  • How taking a philosophy of inviting people works much better than invading their personal space with clutter
  • Practical ideas to put these strategies into place right away

Leading experts in Web design, social media, strategic blogging, SEO, and online marketing will engage attendees in an open discussion.

A continental breakfast will be provided.


Matt Weeden

Matt Weeden provides Web design, development, and consulting services through his company Matt Weeden Design, LLC. Specializing in sites built on the WordPress platform, he enjoys creating beautiful designs and bringing them to life online, with solid functionality to make them really work. Matt holds a BFA from Colorado State University.




Jennifer Whitton

President of Energine Marketing, Jennifer Whitton, MBA, CPSM, has been marketing for professional services industries for 11 years. The power and possibility of social media continue to amaze her, and she loves helping small and green companies learn how to use if effectively to build their businesses. In addition to social media assistance, Energine provides marketing strategy and consulting, content development, and in-house and public training. Energine’s team of experts helps business owners understand their marketing challenges and find the best solutions to meet their needs.

Greg Bond

Greg Bond is a new media and online marketing consultant with Zero-G Creative, an agency which serves small and mid-size business clients exclusively. Although he has worked on a wide variety of campaigns, Greg has considerable expertise in strategic blogging and online lead generation and helps small businesses get more ROI from their internet marketing budget. Greg has a degree in marketing from the University of Miami Ohio and lives in Denver, Colorado.

Jonathan Hinshaw

Owner of EBWAY Creative Solutions, Inc., Jonathan has over a decade experience in internet marketing. After receiving an Honorable Medical discharge from the U.S. Marines, Jonathan traveled the globe working as a professional horse show announcer, ring master, and show manager. EBWAY’s specialties include business strategy, design, creative, marketing, branding and identity, sales, project management, web design, development, search marketing, inbound marketing, training, and people.

John Stein

John leads elevate29, a marketing and business development consultancy helping post-revenue startup companies with a special focus on formalizing online marketing strategy and revenue execution.  elevate29 is all about revenue love for the startup and is passionate about David continuing to thump Goliath. For almost 25 years, John has been in the startup world and has extensive experience in developing go-to-market strategies and has been a top revenue producer in a number of industries like technology, Internet, manufacturing and professional services.  John has also been a principal in a number of startups and has seen his share of great exits and not-so-great exits. John graduated from the University of Georgia with a BBA in International Business.

Thursday, February 23, 2012 7:30 - 9:00 a.m.


Sandler Training, 2727 Bryant Street, Suite 230, Denver, CO 80211

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  • BMA Members: $10
  • Not-yet Members: $25


Deadline: 2/21/2012
Maximum Attendees: 25