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BMA Roundtable: Building and Maintaining a Personal Brand is Crucial to Your Business Success


Marketing professionals train and retrain the company employees in products and brands. The goal is to help everyone represent the company in a way that is consistent with the desired brand image.

But marketers can be so focused on their company’s image that they neglect their own. In both good times and bad, it’s important to step back, take stock, and make sure we practice what we preach. Just like a company, marketers need to check their own branding and ask themselves - Am I presenting a consistent image? Is that image right for this environment? Do I build trust and credibility, or do I break it? Does my brand attract the market, or does it push the market away?

Building and maintaining a Personal Brand IS crucial to business success. This BMA roundtable will help you apply branding concepts to your own unique situation:

  • What the top 5% are doing that you don’t
  • Is your brand still consistent? Is it appropriate for your target market?
  • Rediscover Research
  • Branding Strategies
  • Color You Beautiful OR Johnny Cash wore black
  • What’s in a name?
  • Brand yourself in 20 seconds or less
  • Yes, you need a business card
  • Why some resumes are more effective than others
  • Create a Brag Book – that you can actually carry

BMA breakfast Roundtables are limited to the first 20 participants and reservations are required.

As a career counselor, Rebecca Wichern has helped hundreds of marketing and sales professionals sharpen their personal brand since 2002. She conducts Personal Branding Clinics for e4marketing, a training firm based in Eagle CO, and is a regular contributor to Denver’s DirectLine direct marketing magazine. She is an active member of the RMDMA and Denver’s BMA – the best Business Marketing Association in the country.


Rebecca Wichern
Technical Sales & Marketing Placement and Recruitment Rebecca has made a career of growing companies and people, focusing on the direct marketing industry since 2005. She brings experience from both the U.S. and Canada in academia, public relations, high technology, and human resources. She began her career in Canada by creating that country's first electronic, interactive reference guide to University level scholarships, prizes and bursaries. By the time that business was sold, Canadian Scholarships on File was a valued resource in 70% of high schools, colleges, Universities and public libraries across the country. From there, Rebecca became a fund raising leader with the U.S. Chamber of Commerce, the premier intersection of business and government in Washington D.C. Since then, she has concentrated on advancing company brands through the acquisition of targeted talent, with an emphasis on direct marketing and technical sales: the intersection of analytics and creativity.

[email protected]

Friday, March 6, 2009 7:30 am to 9:30 am


Corporate Express/Staples, 1 Environmental Way, Broomfield, CO 80021

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  • Members: $10
  • Non-Members: $25


Deadline: 3/5/2009
Maximum Attendees: 20