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Top 3 trends in Webinar Lead Generation: Using Integration, Audience Engagement, & Content Syndication to Drive Long-term ROI

Facilitated by Mike McKinnon, Senior Demand Generation Manager, ReadyTalk

A successful web event can help strengthen a company’s brand awareness, increase market exposure, and generate qualified sales leads. If done right, it can elevate an organization’s credibility and reinforce its position as an industry thought leader. However, running a high-profile web event can be intimidating and challenging.ReadyTalk-Logog

In this interactive roundtable, we'll share best practices, tools and samples for planning and executing a webinar, while continuing to leverage content long after the event. The roundtable discussion will focus on these top-of-mind questions:

  • What are the latest trends in tools for webinar integration and operational requirements?
  • What are some of the best tips for executing an engaging webinar?
  • What kind of success have companies seen in syndicating webinar content after the event?

Join your peers to discuss the latest in webinar lead generation, and walk away with tactics for generating the most qualified leads and long-term ROI from this marketing investment.

Roundtable attendees will receive ReadyTalk’s whitepaper on Best Practices for Webinar Planning and Execution.

Continental breakfast will be provided


Mike McKinnon
Sr. Demand Generation Manager, ReadyTalk In 2005, Mike moved to ReadyTalk where he began as Social Media Director and launched ReadyTalk's first foray into social media, with blogging, link building campaigns, SEO and PPC. In 2007, he was promoted to Sr. Demand Generation Manager where he is currently today and is responsible for creating demand and generating leads for the sales team through a variety of channels using webinars, PPC, advertising, PR, email, content syndication and partnerships.

Thursday, June 28, 2012 7:30 - 9:00 a.m.


1900 16th St, Suite 6, Denver CO

From 15th head north on Delgany and turn into the driveway on your left right at the stop sign. There is a parking deck on your left ($4/hr.) and the building on your right. From Delgany, if you turn right onto Wewatta you will find metered parking in front of the Gates Bldg.

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  • BMA Members: $10
  • Not-yet Members: $25


Deadline: 6/27/2012
Maximum Attendees: 28