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Word of Mouth Marketing

Word of Mouth Marketing in 5 Simple Steps
Andy Sernovitz
Author, Word of Mouth Marketing: How Smart Companies Get People Talking

You want more people to talk about you -- but how do you create a word of mouth marketing campaign? In this popular talk you'll learn how to energize your fans and generate positive word of mouth about your brand.

We're going to get specific here: Where to start, what to do, and how to make it successful. Guess what? It's common-sense stuff that you can use the next day without a big budget. You'll learn how to:

  • Find the right people to talk about you (influencers and evangelists)
  • Give them something to talk about (viral content and buzz)
  • Create tools to make it easier for them to spread the word (social media and offline)
  • Participate in the conversation
  • Track and measure the results

And every attendee will receive a copy of Andy’s book!
A retail value of $15.95

Word of Mouth Marketing: How Smart Companies Get People Talking
by Andy Sernovitz

Master word of mouth marketing with this fun, practical, hands-on guide. Learn how the most profitable companies get their best customers for free through the power of word of mouth. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz.

Audiences Rave

“Andy provides inspirational and actionable marketing advice for our community. We’ve had him back 3 times and his classes always fill up!” Sharon Guldner, eBay

“Andy is the first person you need to see if you want to learn about word of mouth.” Peter Kim, Forrester

“Andy’s seminar with our executives was engaging, entertaining, and abundantly excellent event for our results-driven organization.” John Bancroft, VF Corporation


Andy Sernovitz
Author, Word of Mouth Marketing Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing and, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.

Tuesday, September 11, 2012 11:00am-1:30pm


Embassy Suites, 1420 Stout St, Denver 80202

Valet parking is $8 per car with various surface lots available within walking distance of hotel

New Member/Prospective Member Orientation: 10:30am

Networking & Exhibits: 11:00am to Noon

Lunch and Keynote: Noon to 1:30pm

Special Meal Requests:
Must be made 48 hours in advance

Corporate Table Option: $500 includes a table of ten with VIP up-front seating, table tent & logo, 10 copies of book.

Sponsorship Opportunities

Contact Marilee Yorchak, 303-607-9957

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  • Members - Luncheon (includes book): $50
  • Not-yet Members - Luncheon (includes book): $65
  • Fulltime Student (includes book): $40


Deadline: 9/9/2012
Maximum Attendees: 250

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