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How To Master Persuasive B2B Sales Writing Secrets

There’s no getting around it. There’s the kind of writing you do to please your English teacher, and there’s the kind of writing you do to motivate people to buy products. And they are two completely different things.

Today, many marketing professionals have competent writing skills, but they don’t know the secret techniques for writing compelling sales letters, headlines, print ads, web site copy, brochures and more.

Want to learn how to use persuasive sales writing skills to help you sell more products? Then make plans to attend this BMA roundtable breakfast hosted by Casey Demchak, who is an author, speaker and recognized expert on developing effective sales copy.

At this hands-on workshop, you’ll learn how to:

  • Create simple headlines that immediately attract prospects
  • Generate leads with simple words and short sentences
  • Write compelling call to action and risk-reversal lines
  • Give your copy a confident, persuasive voice
  • Develop body copy that gives you instant credibility
  • And much more!


Casey Demchak
Copywriter & Consultant Casey Demchak is an author and an expert in writing high-impact B2B marketing communication materials. For the past 16 years, leading medical companies and organizations in other industries have come to rely on Casey’s strategic copywriting skills to craft direct response letters, SEO web site copy, video scripts, brochures, print ads, newsletters and more.

Casey is best known for his innovative approach to creating key message platforms that serve as the springboard for writing a full array of marketing communications for your products.

He is the author of the book, Essential Sales Writing Secrets, and he has published several special reports and trade journal articles.

Casey was also host of the VoiceAmerica™ Business Internet radio talk show, Essential Marketing Secrets, which took a fun, in-depth look at some of the hottest topics in marketing. His guests on the program included a dynamic range of thought leaders from the world of marketing communications.

[email protected]

Thursday, March 25, 2010 7:30 am – 9:00 am


Qwest Learning & Conference Center 3898 South Teller Street
Lakewood, CO 80235

All attendees will receive a free copy of Casey’s special report, How To Master Persuasive B2B Sales Writing Techniques – plus a copy of his special report, Key Message Copy Platforms: The Secret Weapon To Increasing The Selling Power of B2B Marketing Materials.

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  • Members: $10
  • Not-yet Members: $25


Deadline: 3/22/2010
Maximum Attendees: 25