Keynote Meeting

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BMA Colorado Breakfast with the Boss: Howard Behar, Former President, Starbucks International

Starbucks logoThis exclusive breakfast will offer a select few the opportunity to chat with one of the leading executives of Starbucks. Howard Behar, former president, Starbucks International, will talk about how he laid out his strategy for running the business and executed on that strategy -- along with thousands of people, every day, to build one of the world’s best known brands.

At this breakfast you'll:

  • Learn why the fifth "P" is – in Howard’s opinion – the most critical of them all
  • How to sharpen your own people skills
  • Be able to ask your own questions to learn how some of Howard’s basic principles can inspire you in your career and in your everyday life.

Event limited to 20 attendees. Register today to ensure your spot!


Howard Behar
Former President of Starbucks Its Not About Coffee by Howard BeharHoward Behar is the former president of Starbucks Coffee Company North America, Starbucks Coffee International and author of It’s Not About the Coffee: Leadership Principles from a Life at Starbucks. He joined Starbucks in 1989 when the company had just begun to venture outside the Northwest region. Initially serving as vice president of sales and operations, he grew the retail business from 28 stores to more than 400 stores by the time he was named president of Starbucks Coffee International in 1995. Under Behar’s leadership, Starbucks opened its first location in Tokyo in 1996. Following this historic opening, over the next three years he introduced the Starbucks brand across Asia and the United Kingdom. After a two-year hiatus, he returned to Starbucks as President of Starbucks North America until his retirement in January 2003. He was a director of the Company from 1996 to 2008.

Wednesday, April 8, 2009 7:15 – 9:00 am


Four Points by Sheraton Denver Southeast, 6363 E Hampden Ave, Denver, CO 80222

Breakfast Program:

7:15 – 9:00 am


$95 members, price includes book

$125 non-members, price includes book

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  • Members: $95
  • Non-Members: $125


Deadline: 4/6/2009
Maximum Attendees: 13