Keynote Meeting

Cowboy. CMO. Donald Trump's BFF. Jeffrey Hayzlett is one celebrity you should follow.

Cowboy, CMO, Donald Trumps BFF

The Mirror Test"He stands over six feet and has a big presence, and as chief marketing officer at Eastman Kodak, he tinkers with the status quo like a country boy tricking out his pickup truck -- which he actually has.” That’s how Jeffrey Hayzlett was described in a recent Chicago Tribune blog post.

Jeffrey Hayzlett, CMO of Eastman Kodak Company, called the “Celebrity CMO” by Forbes magazine and known for a recent appearance on the TV reality show The Apprentice, has built his career on creating innovative marketing strategies through an ability to think really big.

Hayzlett has more than 25 years of international marketing, sales, and customer relations management experience. In addition to his work at Kodak, he is also the author of the soon-to-be-released book, The Mirror Test. In the book Hayzlett explains how to aggressively evaluate, deconstruct, and then reconstruct one’s business by asking and addressing questions that many business managers are afraid to ask. He’ll share this and more with the audience on Wednesday, May 5:

  • The mirror test - is your company really breathing?
  • Here's how you and your company must adapt...or die.
  • The bottom line of your business really is... your bottom line. You have to focus on it.

Members $39.00*
Non-members $59.00
All tickets include a  copy of Jeffrey Hayzlett's new book The Mirror Test.

*To qualify for member pricing you must be a member of one of these organizations: New Denver Ad Club, Business Marketing Association of Colorado or Printing Industries of Colorado.

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Brought to you by:

New Denver Ad Club

BMA Colorado
Printing Industries of Colorado


Jeffrey Hayzlett
CMO of Kodak Jeffrey Hayzlett has been called a lot of things, most of them good. He has been described as a “CMO [chief marketing officer] on steroids,” who parlayed what he learned running his own businesses into his position as Kodak’s CMO, where he helped revitalize one of the world’s iconic brands. Forbes magazine anointed him the “Celebrity CMO,” because of his countless media appearances, including on Donald Trump’s Celebrity Apprentice. And Advertising Age calls him “a new style of CMO,” especially for his social media skills that made him one of the top ten C-level executive Twitterers in the world.

Jeff is also a cowboy—literally: He is a South Dakota native who is always wearing cowboy boots and still has a little house on the prairie. When he is not traveling worldwide as a company ambassador and print, social media, and marketing evangelist, he likes nothing more than being on the back of one of his horses out on the range with nothing around for miles. A much sought-after speaker on topics ranging from worldwide business growth, communications, marketing social networking, and mobile marketing, Jeff was named “Marketer of the Year” by BtoB magazine in 2008 and has received numerous other marketing and business awards and honors, including the Frost & Sullivan Lifetime Achievement Award for marketing, the prestigious G. D. Crain Jr. Award for excellence from the Business Marketing Association, and the Earl I. Sundeen Award from the International Graphic Arts Education Association for his significant contributions to graphic arts education. He is married to his college sweetheart, Tami, and they have two children, Lindsey and Tyler.

Wednesday, May 5, 2010 11:30 am to 1:30 pm


Renaissance Hotel, 3801 Quebec St, Denver, 80207


11:30 12:00 networking
12:00 1:00 presentation & lunch
1:00 - 1:30 Book signing, more networking if desired

Each ticket includes:
Registration to the event
Networking, networking and more networking
Free parking
A plated lunch

A copy of Jeffrey Hayzlett's new book The Mirror Test

Follow this link to register.

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Event Sponsors

Vision Graphics Inc./Eagle:xm
Image Audiovisuals, Inc.

See description for registration information