Keynote Meeting

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Discover Your North Star - Using Personal Brand Identity and Passion to Find Success

For most of us, a “Brand” is something we buy. We typically associate the subject of “Branding” with corporate brands like Nike, Coke, Toyota, and Starbucks. When we think about a “Personal Brand”, we may think of celebrities, athletes, business leaders or politicians.

But the fact is we ALL have our own “Personal Brand”. Each of us has our own unique brand personality, brand image, brand message and brand promise, though we don’t often think about ourselves in that manner.

In this popular talk, Jung will showcase how the proven methodologies and tools used in corporate branding are applicable to each of us as individuals building our own authentic personal brand.

You will come away:

• Learning the 5 simple steps to explore, analyze, define, design, and execute your own personal brand effectively with a purpose;
• Exploring how your thoughts, emotions, and actions are generated by your personality make-up;
• Understanding how your personality attributes will allow you to leverage your strengths and fine-tune your weaknesses to identify those environments, relationships, and career paths where you can be most effective; and
• Discovering how to create a balance between thinking (strategy) and feeling (passion) to become more effective and happier in life.

This event is made possible by a joint partnership between the BMA and the DU Marketing Roundtable.

Speaker(s)

Jung Park
Founder, MetroBoom

Jung has over 15 years of consulting experience in design, branding, marketing, and business development. He took 1st place in the 2004 University of Colorado at Denver Business Plan Competition and executed the plan by opening MetroBoom in 2005. MetroBoom is the original Personal Branding Center providing consulting, services, and products to create and refine effective personal brands. Jung oversees all facets of the business from branding to operations.

As a professional speaker, Jung works with companies in various industries to empower their employees to create and refine their own personal brands.

Jung teaches graduate level programs on marketing, entrepreneurship, and personal branding for the School of Business and Center for Entrepreneurship at the University of Colorado. In addition, Jung is an adjunct professor at the Johnson and Wales University offering his expertise on business, entrepreneurship, marketing, and fashion merchandising to undergraduate students.