Keynote Meeting
BMA Keynote Dinner: Your Customer’s Experience Can Make or Break You
Here's how AT&T uses technology to enhance the entire customer experience
If you can get customers to interact with your brand, products, and services at a more personal level, you’ll increase brand awareness and create a stronger connection with those customers. In this program, you’ll learn how technology can be used to make that connection and win greater brand loyalty.
From social media and virtual events to apps and offline devices, marketers are using technology to positively impact the experience a customer has with a product or service. Strengthening and broadening customer experiences is one of the strategies of what’s called “Experiential Marketing”.
This technical evolution has been building steam over the last 12 months at AT&T. They’re using corporate events to demonstrate integration of offline and online technologies. You’ll get a look at the company's evolving experiential marketing philosophy in action.
Join your BMA colleagues and peers to learn:
- How to integrate technology into your experience marketing program to bring your value proposition to life.
- The importance of creating and delivering authentic and genuine experiences.
- How to keep the customer at the center of your story.
Don’t miss the fun, valuable networking, excellent food and enlightening keynote presentation.
Speaker(s)
Alicia A. Dietsch
Vice President, AT&T; Business Marketing Communications
Alicia has been part of AT&T’s Sales and Marketing team since 1991, serving in a number of highly visible, strategic roles. She’s demonstrated her interpersonal and organizational skills in complex business negotiations. She has a long history of leadership, characterized by concrete performance, a keen analytical approach and imaginative thinking. Today, Alicia uses a wide variety of marketing tactics including - compelling content, multi-media assets, advertising, digital programs, customer events and councils, sales programs and incentives, analyst outreach and targeted earned media – to execute the strategic and product marketing campaigns that influence the attitude, behavior and choice of business customers worldwide.
