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Marketing to the Brain -- How to Increase Interest and Sell More with Cognitive and Behavioral Sciences

A remarkable new layer of marketing communication strategy is being developed thanks to recent advancements in neuroscience research. Combining insights with fundamentals from psychology and sociology, communicators are now able to possess a roadmap of the laws that govern human behavior, thereby enabling them to strategize and fine-tune messages to drive action with both internal and external audiences with more precision than ever before possible.
Learn how to adopt social and cognitive science principles across your marketing initiatives to create more awareness, more customers and more bottom line results from your efforts. This presentation will include tangible, real world, easy-to-apply cases that demonstrate exactly how rooting your communication activities in the science of the human mind will help you create more precise, high-value, measurable outcomes.

Through presentation and discussion, you will leave this session with an understanding of:

1.    Scientifically-proven ways to modify messages for more engagement,
2.    Tweaks you can make tomorrow to trigger audience action through improved storytelling, and
3.    Scientific strategies guaranteed to increase your ROI.


7:30am - 8:00am: Networking and continental breakfast

8:00am - 9:00am: Presentation and interactive discussion

If you are more than 25 miles away from the host location, BMA Colorado will make available this session to you via Periscope.  Contact Marilee for a Periscope seat.


Elizabeth Edwards
President and Founder, Volume Public Relations

As president and founder of Volume Public Relations, Elizabeth Edwards leads the nation's premier communications agency delivering marketing, PR and corporate communication programs rooted in the principles of behavioral science. Creating “More Awareness, More Customers, and More Results” is Volume Public Relation’s mantra, and Elizabeth and her team achieve this by implementing PR campaigns developed with scientific precision.

[email protected]

Thursday, January 28, 2016 7:30 a.m. - 9:00 a.m.


Volume Public Relations, 6312 S. Fiddlers Green Circle, Greenwood Village, CO 80111

From I-25, take Orchard Road exit 198 heading west. Go west on E. Orchard Rd. toward Greenwood Plaza Blvd.; and take first left onto Greenwood Plaza Blvd. (Circle K is on the corner.) Go 0.72 miles. Turn left onto S. Fiddlers Green Cir. (S. Fiddlers Green Cir. is just past E. Caley Ave.) Go 0.11 miles. Make a U-turn onto S. Fiddlers Green Cir. 6312 S. Fiddlers Green Cir. is on the right.  Note:  Allow sufficient time for parking, which is available in any un-reserved spot in the Tuscany Plaza parking garage.

The building is conveniently located within 5 to 10 minutes walk from the Arapahoe at Village Center light rail station (accessible on line E or F).

NOTE: No directional signage will be up in the building. The roundtable will be held in East Building, Suite 118. Once inside the East Building, head straight down the hallway. The room is on the left near the end.

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  • BMA Member: $15
  • Net-yet BMA Member: $30


Deadline: 1/27/2016
Maximum Attendees: 25