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Social Video Takeover: Merging the Web's Most Effective Media to Escalate Your B2B Marketing Strategy




Businesses of all sizes strive to make the most of their marketing efforts, and being active on social networks is the easiest, most economical way to engage your customers. But tweets and status updates will only take a business so far. It's time to think beyond the blog and begin integrating video into social marketing efforts to better connect with customers.

Video is one of the biggest tech trends - and it's not slowing down any time soon. According to Nielson, the average online viewer watches 12.2 hours of online video each month. And, with the popularity of social sites like Instagram, Pinterest and the behemoth presence of YouTube, B2B marketers must learn to use these channels to deliver their messages if they want to be heard!

Join Gina Schreck and Brian Doubleday for this interactive roundtable, where we will discuss the impact of social video on B2B marketing, the resounding success of companies who use it, and the best way to immediately begin incorporating video into your social media strategy. In addition, participants will be able to make their own 30-second social video in Greenworks' state-of-the-art green screen studio (Contact [email protected] for more information).

Roundtable participants should look forward to learning:

  • The top video sharing sites to use in business
  • How to incorporate video shorts into your B2B marketing
  • Tips for making videos that have impact in social media
  • Popular production styles for social videos

A continental breakfast will be provided.


Brian Doubleday
Senior Producer, Greenworks Video

Brian Doubleday is a founder of Greenworks Video and has been a film and video producer/director since 1973. Doubleday has written, produced, and directed major national television programs, including the syndicated Joy of Gardening series. He served as a co-producer for Instinct, a Disney/Spyglass Films production starring Anthony Hopkins and Cuba Gooding, Jr. He was producer/director for the Emmy award-winning Venturing, a thirteen-part PBS documentary series exploring the challenges and rewards of entrepreneurship.

Gina Schreck
Social Media Expert, SocialKNX

Gina Schreck is the President and Founder of SocialKNX, an interactive media and social marketing company. They help organizations connect and build their communities through the use of social media and technology tools. Gina is an international speaker, author of several books including "Getting Geeky withTwitter", and was the technical editor of the latest Complete Idiots Guide to Social Media! Gina was ranked as one of the top 50 women influncers on-line in FastCompany's Infulence project.

Thursday, May 23, 2013 7:30 - 9:00 a.m.


Greenworks Video, 1350 17th St., Ste 101, Denver 80202

Greenworks is at the corner of Market and 17th Street downtown. There is a Greenworks sign on the corner. Go down the stairs on 17th Street to the entrance. There is adequate meter parking at that hour (meters on both Market and 17th), as well as surface lots.

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  • BMA Members: $15
  • Not-yet Members: $30


Deadline: 5/21/2013
Maximum Attendees: 30