Webinar: Is it Time for a Brand Renovation?

This BMAweb seminar, led by Susan Spaulding, Principal, The Pert Group, and Chelsea Hammond, Ph.D., Director of Knowledge Management, The Pert Group, is focused on the following:

  • Defining, assessing and improvingbrand health
  • Managing Brands
  • Building a brand-basedculture
  • Brand renovation


The webinar is FREE for BMA members, $99 for not-yet-members.


Susan Spaulding, Chelsea Hammond

Susan Spaulding, Executive Vice President, Principal, The Pert Group, is responsible for the strategic development and execution of all Business Development and Marketing initiatives for The Pert Group. As the former CEO and owner of Market Directions, a brand performance consultancy, she brings an entrepreneurial mindset to her work with clients and staff that allows her to see and communicate new possibilities that lead to great outcomes. Susan’s 30-year agency history in marketing, communications and market research brings together her curiosity about how things work and her savvy about human behavior and the marketplace. She has published numerous articles, spoken at many industry conferences and been a guest instructor, locally and virtually. Susan is a highly active and visible member of the marketing community through current or past Board responsibilities for the Association for Corporate Growth Kansas City (ACGKC), Council of Survey Research Organizations (CASRO) and the Business Marketing Association (BMA).

Chelsea C. Hammond, Ph.D., is Director of Knowledge Management for The Pert Group, a research-based consultancy firm. She has a diverse background in both knowledge management and research design and analysis. She understands the importance of grounding research, insights and strategy in business knowledge to achieve effective and innovative solutions, and she integrates that philosophy into processes and practices at The Pert Group. Prior to joining The Pert Group, Chelsea was an instructor at the University of Connecticut and the University of Hartford, where she taught undergraduate courses in communication science and research methods. She has authored a number of publications. She can be reached at [email protected].

Wednesday, February 3, 2010 9 am MST


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