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BMA Lunch: Johnson Controls - Global Re-branding for Sustainability

In 2006, Johnson Controls began a robust re-branding process that included research with customers and other external audiences to identify the perceived strengths of the Johnson Controls brand. Johnson ControlsSustainability emerged as the pivot point around which their brand coalesced, and thus began a global realignment of the Johnson Controls brand.

In May 2007, the company rolled out its new vision, logo and brand identity during Vision Week, a global undertaking that reached the 125 countries. Johnson Controls serves through approximately 1,300 offices and plants and 140,000 employees.

See Milwaukee’s Monica Levy in her only Denver appearance. You’ll hear first-hand about the results of this tremendous global brand effort along with a behind the scenes look at the re-branding process. Join your fellow marketers for and learn how to:

  • Develop new ideas about how to evolve your (or your client's) brand
  • Integrate advertising, PR, the web and employee communications to add “outsized” value in transforming a brand
  • Create a successful rebranding initiative and find out what to avoid


Monica Levy
Executive Director, Branding and Corporate Communications

In her role, Ms. Levy has global responsibility for the corporation’s brand-related activity, advertising, public relations and web content. She joined Johnson Controls in January of 2005.

During the previous decade, Ms. Levy served as director of corporate brand communication and in a number of other marketing assignments at Motorola in Chicago, Illinois. She began her career with Burson-Marsteller in Washington, DC.

Ms. Levy has been recognized for her expertise in visual merchandising and electronic kiosks, and has published several articles and presented at domestic and international industry conferences focused on these topics.

Wednesday, February 11, 2009 11:00 am to 1:30 pm


Sheraton Four Points, 6363 E Hampden Ave, Denver, CO 80222

11:00am New Member Orientation

11:30am Networking

12:00pm Lunch and Keynote

*Unemployment Special for BMA members in good standing: The first 10 BMA members who are between employment opportunities qualify for a special rate of $25. To take advantage, you must register through Marilee Yorchak, [email protected], (303) 607-9957.

*New Incentive for Full-Time Student Members: The first 15 registered can attend for just $10. To take advantage, you must register through Marilee Yorchak, [email protected], (303) 607-9957. 

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  • Members: $35
  • Non-Members: $49
  • Full-Time Students*: $25


Deadline: 2/11/2009
Maximum Attendees: 120

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