Roundtable
Core Message Platforms: The B2B Marketer’s Secret Weapon to Raising ROI
It’s a simple fact. When prospects are presented with inconsistent or muddled marketing messages, they instinctively say “No” and move on.
However, creating consistent selling statements throughout your B2B marketing materials can be a challenge...especially when you’re rushing to meet deadlines. You’ve been there! Compose an engaging sales letter by end of day. Produce an e-blast campaign by end of week. Squeeze in time to put together a website landing page that was due yesterday.
So how do leading B2B companies around the country solve this problem?
Here’s their secret: They rely on comprehensive Core Message Platforms that include a series of strong, benefit-driven statements about their products. They then use their completed platform as a springboard for writing dynamic marcom materials that have a consistent tone and message across all marketing channels. It’s no longer necessary to re-create the wheel every time.
Core Message Platforms can help you:
• Develop strong, consistent selling statements;
• Create a memorable, positive, consistent image for your product;
• Touch your target audience on an emotional level;
• Increase the selling power of your marketing materials; and
• Raise ROI to levels that meet and exceed expectations.
Want to put this powerful technique to work? Attendees of this interactive roundtable will leave with:
• An understanding of how and why working from a Core Message Platform is a much more effective strategy than writing one-off marketing pieces; and
• A new insight into saving time and reducing stress when it’s time to scramble to meet the next deadline.
Agenda:
7:30am-8:00am Breakfast and networking
8:00am-9:00am Presentation and Interactive Discussion
Speaker(s)
Casey Demchak
Copywriter & Consultant, Casey Demchak, LLC
Casey is an award-winning copywriter, consultant and a recognized expert at writing highly-effective Core Message Platforms and direct-response marketing copy for a wide range of B2B companies. He is author of the book, “Essential Sales Writing Secrets,” and author of two Amazon e-books on copywriting. Casey also wrote a chapter on persuasive sales writing that is featured in the book, “Advice From The Top: The Expert Guide To B2B Marketing.” In addition, he hosted the VoiceAmerica™ Business Internet radio talk show,”Essential Marketing Secrets.” Casey is also the creator of the AWAIonline.com 9-module training course, “Key Message Copy Platforms: A Unique High-Income Service That Can Skyrocket Your B2B Copywriting Success.”
