Keynote Meeting

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How to Measure Digital Marketing and Determine Your True ROI

When your CFO asks you to provide a detailed ROI report for your digital marketing programs, do you get a little nervous and begin to sweat? If so, you’re not alone.

Eliminate such moments by joining us for our Keynote Dinner on Wednesday, February 8, 2012.  Coming to Denver from Milwaukee, renowned marketing ROI expert Sara Meaney will teach you cutting-edge techniques that help you establish metrics to measure your digital campaigns and accurately determine your ROI. During this information-rich session you’ll learn how to:

  • Define what ROI really means for your specific campaigns
  • Become more exact in how you identify measurement goals and determine success
  • Utilize free online tools that can be tailored to measure your digital campaigns
  • Be an ROI reporting hero to the C-suite

After this presentation, you’ll be empowered to speak and report confidently to CFOs and Controllers about specific analytics that give you a precise ROI for your online initiatives.

The expertise provided by Sara Meaney could give you the edge you need to move forward more powerfully into the complex world of digital marketing, analytics and ROI calculations.

“Engaging and insightful! Sara is an amazing speaker, consistently rated 5 out of 5 in post-event evaluations, and the most frequently-requested presenter.”

- Ann Peru Knabe Lt. Colonel, USAF Reserves


Sara Meaney
Partner, Hanson Dodge Creative Sara Meaney is President of Strategy & Growth at Hanson Dodge Creative in Milwaukee, America’s leading active lifestyle agency. In her role, she is responsible for the Account Service and Planning, Strategy, Business Development and Marketing functions, ultimately positioning the agency for growth and expansion.

Sara was named to the Business Journal’s 2010 Forty Under 40. She is a frequent keynote speaker, webinar presenter, event emcee and university guest lecturer at the undergraduate and graduate-level. Sara is a graduate from the University of Wisconsin–Madison and has completed executive level continuing education programs at Harvard Business School and Kellogg School of Management.

Wednesday, February 8, 2012 5:30 pm - 7:30 pm


Renaissance Hotel, 3801 Quebec St., Denver, CO 80207

5:30 pm - Cocktails & Networking
6:30 pm - Dinner & Keynote

All parking is free in the hotel garage

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  • BMA members: $45
  • Not-yet members: $59
  • Full-Time students: $35
  • BMA Members With Advice from Top Book: $60
  • Not-Yet-Members with Advice from Top Book: $79


Deadline: 2/7/2012
Maximum Attendees: 100