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Escaping the Commodity Trap: How Technology and Marketing Create Opportunity for Meaningful Engagement

Websites and apps can be effective tools for driving meaningful B2B engagement – when the vision reaches beyond colors, fonts, and imagery. Join us for this breakfast roundtable, hosted by Aspenware, to discuss how deep technical elements combine with site design to create an engaging and useful experience for B2B customers.
Ryan Peacock of COPIC, a medical professional liability insurance and risk management company, and Janet McIllece of Aspenware will share how they worked together in a unique site development process that placed equal emphasis on information architecture, content management, user experience, and tone.

In this interactive session, you will learn:

  • Say it once, say it right – How to organize your site to communicate your message without beating a dead horse.
  • Keep your differentiator front and center – How to use your entire site, including information architecture and site structure, to drive home your message.
  • More isn't always better – How to serve your customers by liberating them from your content clutter.

Includes continental breakfast. Make your reservation today – our breakfast roundtables fill up fast.


Janet McIllece, CBAP
Principal, Aspenware

Over the past 18+ years, Janet McIllece has led clients in many industries through their business transformation journeys through discovery, design, optimization and automation. Her specialties include enterprise business analysis and strategy, business process understanding and transformation, user experience design, data analysis and planning. And fun.

Ryan Peacock
Communications Mgr., Corporate Marketing & Communications, COPIC

Ryan Peacock joined COPIC in August 2011 as its communications manager. COPIC is a leading medical liability insurance provider that focuses on patient safety initiatives that reduce medical errors and improve outcomes. In his role, Ryan manages the company’s advertising, PR/media relations, collateral development, and online communications. He also works closely with Sales and COPIC Financial Service Group, an independent insurance brokerage and consulting firm, to support their marketing communication efforts.

Thursday, March 28, 2013 7:30 - 9:00 a.m.


Offices of Colorado Technology Association, 216 16th Street, Suite 850, Denver, CO 80202

Lot and metered parking

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  • BMA Members: $15
  • Not-yet Members: $30


Deadline: 3/26/2013
Maximum Attendees: 30