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Marketing’s WMD: Webinars that Drive Leads and Generate Content

Successful marketers use webinars as the go-to weapon in their arsenal. An efficient way to present large amounts of visual information, webinars can produce high-quality leads while filling your content marketing program with fresh material.

Join us for a discussion of how to make your webinars a success with pro tips for production and promotion that drive leads. We’ll cover ways to quickly and easily turn webinar assets into engaging content that can extend the value of your webinar investment.

Register for this roundtable to learn:

  • Best practices for pre-, during- and post-webinar production
  • Webinar promotion tactics that generate leads
  • Webinar engagement tips that create content and keep audiences interested
  • Tips on getting leads after the event
  • Creative ideas to repurpose webinar assets into 19 additional pieces of content

Attendees are encouraged to bring a webinar topic and be willing to share challenges and experiences with webinars.

About the roundtables:

The BMA roundtables provide an opportunity for you to meet with your peers and learn in a casual, relaxed environment different from your typical roundtable events. Each roundtable kicks off at 7:30 a.m. during which you’ll enjoy breakfast and networking and then at 8 a.m. sharp, the interactive presentation kicks off. During the presentation, questions and interaction with the presenter will be encouraged.


Bo Bandy
Marketing Communications Manager

Bo Bandy is the marketing communications and PR manager at ReadyTalk and manages corporate branding and messaging, content marketing, social media and customer engagement. Prior to working at ReadyTalk, Bo managed media relations, promotions, and web activities for B2B and B2C tech companies. She enjoys reading books that are printed on paper, wants to be a Formula 1 driver and loves spending time with her husband, son and dog.

Brandon Hess
Inbound Marketing Manager, ReadyTalk

Brandon Hess is the inbound marketing manager for ReadyTalk and is responsible for inbound lead generation for Brandon initially began his career as a web designer and online content editor in the newspaper industry before eventually transitioning into the digital agency and startup world where he honed his online marketing and strategy skills. In his free time, he enjoys writing, drawing, spending time with his wife and two dogs, being tall and imagining the multiple ways Batman could win in a fight.

Thursday, November 21, 2013 7:30AM-9:00AM


1900 Sixteenth Street, Floor 6, Denver, CO 80202

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  • BMA Members: $15
  • Not-yet BMA Member: $30


Deadline: 11/19/2013
Maximum Attendees: 30