Keynote Meeting
Dinner Event: Staying One Step Ahead in a Tough Economy
Eight years ago, CareerBuilder overcame an economic downturn to create a successful multi-faceted, integrated marketing campaign that strengthened its competitive position and ultimately pushed it to become the #1 job site in the U.S.
Now as CareerBuilder rides out the current economic waves, much like other companies, its overall business goal is to still to stay one step ahead of the economy, the competition, and customer needs and consumer behavior. Jason Ferrara, vice president of Corporate Marketing at CareerBuilder, will share information on the marketing channels that are producing the most tangible results for CareerBuilder, as well as what role social media is having on the overall marketing strategy.
Attendees will learn:
- How to maximize brand awareness in a weaker economy
- What marketing channels offer organizations the greatest return
- How much importance companies should put on social media as they adjust business to meet market conditions today
Speaker(s)
Jason Ferrara
Vice President, CareerBuilder
As Vice President of Corporate Marketing, Jason Ferrara is responsible for delivering the strategic vision and managing the daily operations for CareerBuilder.com's corporate marketing group. Focused on the recruitment needs of employers of all sizes, Ferrara holds responsibility for business-to-business strategy including communications, product development, advertising, promotions, e-commerce management, CRM, customer lifecycle/loyalty and sales support. An expert in social media marketing, Ferrara oversees the blogging and micro-blogging strategies for CareerBuilder and its roster of global clients. Ferrara leverages an in-depth understanding of hiring trends and worker behavior to effectively meet client needs and grow a profitable business.
Prior to joining CareerBuilder.com, Ferrara worked as Director of Online Marketing for SPSS, Inc. Ferrara received a B.A. in Political Science and Criminal Justice from Indiana University. He received an MBA from the Kellogg School of Management. He sits on the board of directors for the Chicago chapter of the Business Marketing Association.
