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Social Marketing for Business Breakfast Seminar

This audience-driven interactive panel will address:

  • Trends in Social, New Media and Mobile
  • Three concrete case studies

Each of the panelists, Yann Ropars, Extanz; Enrique Gutierrez, Qwest; and Kate McDaniel, Cohn Marketing, will present (~20 minutes) a case study demonstrating how social media has yielded successful results in the B2B and B2C environments. This will be an interactive session with ample opportunity for attendees to ask questions and share their experiences.

Bring your questions for the pros!

Continental breakfast is included. Seats are limited!

Kate McDaniel's Case Study: BeMerrySanta Goes Social
We want to use social media to build our brand with our mall-operator partners around the country. Oh, and by the way, we want to own the voice of Santa online, too! said Judy Noerr, founder and owner of The Noerr Programs, to Jeff Cohn, CEO of Cohn Marketing.

And so began a conversation between Noerr and Cohn which resulted in the creation of comprehensive social media program that successfully shifted Noerr's relationship with its largest client, Simon Property Group, from photo vendor to strategic partner, while capturing the voice of Santa online.

In Kate's case study, she will reveal the integrated agency's approach to development and execution of the program, highlighting best practices and key results.

Key takeaways: Learn how to engage with your audience beyond your Facebook wall; see how social media can be relevant for B2B and B2C segments

Yann Ropar's Case Study: A/E/C Vertical

Our client specializes in architecture and construction for schools, health care, government and other commercial facilities.

The challenge: The company wanted to increase its nationwide visibility in its niche market as much of the business generated is usually done through long-term trusted relationships and sales cycles. PR efforts from the past had not yielded expected results. Could PR 2.0 allow our client to create a new form of digital asset and marketing continuum matching their business culture?

Key takeaways: How to leverage the ecosystem of a business through new & social media to achieve digital visibility; using PR 2.0 beyond social media; B2B companies can effectively use new media and social media to their advantage

Enrique Gutierrez's Case Study: Lessons from the Denver Cupcake Truck

The Denver Cupcake Truck has been a local phenomenon since its introduction in early 2010. In this same time frame, other businesses have engaged customers through social media, yet are unable to create a buzz or increased revenue. What is the “secret sauce” that makes the Denver Cupcake Truck so successful? How does the Denver Cupcake Truck apply social media best practices to create a sustained excitement and high level of customer engagement? What other factors contribute to their phenomenal growth? You will be introduced to both the wins and lessons learned after one year of celebrity success, marketing online via social media.

Key takeaway: Learn about the near future of social media in the presence of an increasingly mobile online population.


Yann Ropars,

Yann is originally from France, but moved to Colorado in 1999 to finish his MBA at the University of Colorado/Denver though the University of Diepenbeck in Belgium.  He has worked in marketing and business development for the last ten years in the United States, New Zealand, and France.  Yann jumped into the social media space in 2006 and now runs, an agency focused on integrated new media services:  PR 2.0, social media, creative campaigns, content creation, social engagement & influence.  Extanz works with medium to large businesses in need of solid new media exposure.  He is the author of "Using PR 2.0 to Increase Your Brand's Competitive Edge", a chapter in the newly released BMA Colorado book, Advice from the Top - the Expert Guide to B2B Marketing.  You can read Yann's blog at

Kate McDaniel, Cohn Marketing
Senior PR Advisor

Kate joined Cohn Marketing in February 2008 as a senior PR adviser. She is responsible for developing and implementing communications strategies to support her clients brands and overall business objectives. She currently handles media relations, thought leadership, and social media initiatives for clients within the real estate and sustainability industries.

Kate has built expertise in key message development, media relations, social media, industry analyst relations, speaking opportunity and award programs, event planning and sponsorship, and internal and community relations. She has received recognition for her work from the Public Relations Society of America (PRSA) and the Business Marketing Association (BMA).

Kate graduated from the University of Denver with a Bachelor of Arts degree in Mass Communications and Spanish and received a Master of Science degree in Integrated Marketing Communication from Northwestern University.

Enrique Gutierrez, Qwest
Small Business Community Representative

Qwest recently named Enrique Gutierrez as its first Qwest Small Business Community Representative. In this role, Gutierrez provides advice and guidance on how technology can assist small businesses in today’s complex and highly competitive marketplace. He offers practical guidance to help businesses implement full technology solutions to support their businesses. Prior to Qwest, Gutierrez co-founded and grew TecNu, Inc., an international technology design and manufacturing company, from concept to profitability. The 150-person company focused on rural cellular telephony and proprietary power supply markets.

Wednesday, June 8, 2011 8:00 am - 10:30 am


World Trade Center, 1625 Broadway, 8th Floor Conference Room, Denver, 80202

French-American Chamber of Commerce Rocky Mountain Chapter members: sign up through the Chamber's website.

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  • Members of BMA Colorado: $15
  • Not-yet Members: $25


Deadline: 6/7/2011
Maximum Attendees: 25