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Key Message Copy Platforms: The Secret Weapon to Increasing the Selling Power of B2B Marketing Materials

Facilitated by Casey Demchak, Copywriter & Consultant

Since we could not accommodate everyone who wanted to attend, Casey has agreed to do an encore of his excellent April BMA Roundtable.

It’s a simple fact. When prospects are presented with inconsistent or muddled marketing messages, they instinctively say, “no.” However, creating consistent selling statements throughout your B2B materials can be difficult. Especially when you’re under the gun to produce a sales letter by the end of the day and a brochure by the end of the week—not to mention a web site landing page that’s due ASAP.

So how do companies like Mentor Corporation, InHealth Technologies, EOS Corporate and Gambro solve this problem?

Here’s their secret: They rely on comprehensive key message copy platforms that include a series of strong, benefit-driven statements about their products. They then use their completed platform as a springboard for writing dynamic marcom materials that have a consistent tone and message.

Want to put this powerful technique to work for you?

This hands-on roundtable will teach you how, and explain why this is a much more effective strategy than writing marcom pieces one at a time on a “make-it-up-as-you-go” basis.

Roundtable attendees will receive Casey’s special report on how to develop Key Message Copy Platforms, plus a bonus report on persuasive B2B sales writing techniques.

A light lunch and beverages will be provided, but feel free to brown-bag it.


Casey Demchak
Copywriter & Consultant For the last 17 years, Casey Demchak has been writing key message copy platforms and other marcom materials for a wide range of companies.

He is author of the book, Essential Sales Writing Secrets, and he has a chapter in BMA Colorado’s book, Advice From The Top: The Expert Guide To B2B Marketing.

“I’ve enjoyed Casey’s BMA Roundtables in the past and I intend to go again. He offers an abundance of sales writing tips and strategies that you can immediately put to use, and he does it in a lively fashion that makes for a fun morning.”    -Greg Sherwood, CEO, DBC Marketing Communications

Wednesday, June 6, 2012 11:30 am-1:00 pm


550 S. Wadsworth Blvd. Lakewood, CO 80226

In First Bank building across from Belmar shopping area. From First Bank main lobby, take elevator to the 1st floor & you will be directed to the conference room. Free parking lot with ample space.

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  • BMA Members: $10
  • Not-yet Members: $25


Deadline: 6/4/2012
Maximum Attendees: 25