Keynote Meeting

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Getting to Know the New B2B Buyer in the Digital Age


The digital economy continues to dramatically change the buying behaviors of B2B buyers, challenging business marketers to adapt their efforts to new expectations. According to recent surveys, ineffectiveness in digital and content marketing is felt by 60% or greater of B2B marketers. For business marketers to overcome this challenge of ineffectiveness, it will mean understanding new emerging buyer behaviors and attributes. BMA Colorado is proud to bring to Colorado Tony Zambito, the CREATOR of buyer personas, for this info-packed keynote.

During this dinner keynote, you will learn of new B2B buying behaviors and how you can respond. Learn how high performing business marketing teams are incorporating deep buyer insights into impactful and effective marketing. And, learn how to leverage understanding of new B2B buying behaviors to create powerful human-centered marketing.

Key takeaways include:

  • How to understand emerging new B2B buying behaviors
  • How to respond to the new digitally savvy B2B buyer
  • How to leverage buyer insights research to humanize your marketing
  • The true meaning and development process of buyer personas
  • The role of buyer personas in understanding buyers deeply
  • How to create marketing experiences for the new digital buyer persona


Tony Zambito
Founder of Buyer Personas/ Leading Authority in Buyer Insights

Tony is the creator and today’s leading global authority on buyer personas and buyer insights research. In 2001, Tony established the first-ever buyer persona development methodology designed specifically for B2B Marketing and Sales. This innovation has helped Fortune 100 and leading companies gain a deeper understanding of their buyers resulting in improved business, marketing, content, and sales strategies. Over the past dozen years, Tony has conducted over a thousand buyer interviews helping him to have a pulse on changing buyer behaviors.  Tony is a prolific blogger, communicating on trends in changing buyer behaviors, evolving concepts in marketing, and how to humanize your marketing efforts. Throughout his career, Tony has served as VP Marketing and Sales for TRW, Knight-Ridder, and Compaq as well as holds an MBA degree.

Wednesday, March 18, 2015 5:30 pm - 8:00 pm


The Warwick Hotel, 1776 Grant St, Denver, CO 80203


4:30 PM - 5:30 PM  New & Prospective Member Orientation

5:30 PM Drinks & Networking

6:30 PM Dinner & Keynote


$5 Valet various surface lots and meters. Note: the parking garage is NOT part of the hotel.

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  • BMA Member: $45
  • Not-Yet Member: $70


Deadline: 3/16/2015
Maximum Attendees: 150

Event Sponsors

Plumb Marketing
Brilliant Media Strategies