Keynote Meeting

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BMA Dinner - Defining and Exploring Thought Leadership

Leverage Innovative Content to Support Your Brand

Wikipedia defines a Thought Leader as an entity recognized for having innovative ideas. What then is thought leadership?

Join BMA Colorado on March 9th and find out how Janus, a leading Denver financial firm for over four decades, defines it.

The March 9th keynote event features Caroline Churchill, SVP Marketing & Brand Strategy at Janus. She’ll share her definition of thought leadership and why it’s an important component of a B2B marketing program.

You’ll hear how Janus creates a strong connection back to their brand and builds solid client relationships through content delivery and education platforms. Caroline will help you:

• Learn how to build compelling content that supports your brand and highlights your firm's expertise;
• Explore interactive ways to leverage that content to drive awareness and engagement with clients and prospects;
• Review delivery strategies for both print and digital media;
• Understand the importance of building follow up programs for your sales organization and measuring content effectiveness.

Don’t miss this chance to soak up some new ideas, reinforce current ones or just expand your creative channels to more innovative marketing. Come early to network with your fellow B2B marketers. These events always draw a big crowd. The food and beverages are great too.

Sample Thought-Leadership Materials will be provided for each registrant.

Speaker(s)

Caroline Churchill
Senior Vice President of Marketing and Brand Strategy

Caroline is responsible for firm-wide brand and advertising, digital marketing, corporate sponsorship and client events and creative services for the Janus Capital Group, headquartered in Denver, CO. Additionally, Caroline directs Janus’ thought leadership efforts as well as JANUSLABS®, the firm’s value-added platform for financial advisors. Caroline has more than 20 years of experience in financial services, including 10 years with The Vanguard Group, where she served as a Principal in the Institutional Creative Services and Client Services groups. Caroline is a graduate of The Pennsylvania State University and holds FINRA series 24, 7, 26, 6 and 63 licenses.