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BMA National Telecast and Lunch: Digital Deliverance

Understanding digital’s rapidly growing role in engaging b-to-b constituencies

If you could hear from a handful of companies at the forefront of digital engagement of key audiences, chances are that Cisco, GE and IBM would be at the top of your wish list.

Your wish comes true on Wednesday, October 13, when national BMA chairman Gary Slack will moderate a 90-minute, nationally telecast panel discussion at the Denver Athletic Club with:

  • Linda Boff, Global Director, Marketing Communications, GE
  • Ben Edwards, Vice President of Digital Strategy and Development, IBM
  • Mike Metz, Senior Director Web Marketing and Strategy, Cisco

Mike, Linda and Ben lead digital strategy and marketing at their respective firms. They have generously agreed to collaborate with BMA on what will be a riveting, wide-ranging discussion.

During this in-depth panel, you will learn about:

  • The digital ecosystems at Cisco, GE and IBM
  • Why and how digital has become a primary marketing platform
  • How digital techniques are enhancing customer engagement and loyalty
  • How digital supports demand generation from the top to the bottom of the b-to-b sales funnel

In addition, you will learn about the latest at Cisco, GE and IBM on these specific fronts:

  • Digital content and collaboration
  • Expert and other types of web communities
  • Digital tools for the sales force
  • Mining customer web behavior to deliver personalized Web experiences
  • Social media strategy
  • Mobile and mobile apps
  • SEO, SEM and analytics

As the second of two national BMA telecast panels this year, the October 13 panel session will be telecast live from Denver to BMA chapters and members across the country.

In contrast to normal BMA Colorado lunch programs, the 90-minute telecast panel will begin promptly at 11:00 am (with doors opening at 10:30 am) and end at 12:30 pm MST, followed by lunch.

Q&A Session
BMA intends to carve out at least 30 minutes for audience Q&A (both from the live Denver audience and online from our global audience). We will ask panel members to keep their answers brief so we can address as many questions as possible.

Please feel free to submit questions in advance to Marilee Yorchak at [email protected].


Apple iPadAll attendees at the live event will be entered into a drawing for an iPad PLUS will receive instructions on downloading the lastest white paper from Marketo on best practices in B2B Social Media.

On-Demand Access
You will have access to the 90-minute program on demand about a week after the event. BMA Colorado will provide Instructions to all registered attendees at a later date.


Linda Boff
Global Director, Marketing Communications, GE

Linda Boff has served as the Global Director, Marketing Communications for GE since November 2008. She holds responsibility for cross-business collaboration for key corporate initiatives and provides corporate-wide leadership for marketing communications. Linda and her team drive the digital strategy for GE and run the Digital COE. She also leads event marketing, sponsorship and promotions. 

Ben Edwards
Vice President of Digital Strategy and Development, IBM

Ben Edwards leads the strategy, design and development of IBM’s marketing and communications within the digital realm, including web, mobile and social media. His digital leadership team directs digital marketing worldwide, develops the and corporate intranet, the digital content strategy, IBM’s social media teams and IBM’s global digital agency. Previously, Ben served as the executive vice president of The Economist Group, a $500 million diversified media and information-services company.

Mike Metz
Senior Director Web Marketing and Strategy, Cisco

A 20-year veteran of the computer industry, Michael Metz heads a team of over 50 web professionals who manage all marketing aspects of the corporate website. Mike has also served as the Director of E-learning Marketing for Cisco, holding responsibility for marketing the Cisco Career Certifications program, Cisco learning products, e-learning as an Internet solution for customers, and as an applied solution for Cisco field, channel and customer learning needs.

Wednesday, October 13, 2010 10:30 am - 1:30 pm


Denver Athletic Club, 1325 Glenarm Place, Denver, CO 80204

9:30 am - New/Prospective Member Orientation

10:30 am – Doors open, seating begins

11:00 am – Live, nationally telecast panel program begins

12:30 pm - Lunch

$7 in DAC parking garage
Ample metered street parking

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  • BMA Members: $35
  • Not-yet members: $49
  • Full-time students: $25


Deadline: 10/11/2010
Maximum Attendees: 200

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