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BMA Regional Conference 2015 Sightlines: New Angle, New Lens on B2B Marketing

Conference Agenda | List of Speakers | Silent Auction Donations | Become a Sponsor (PDF)


Every business marketing professional craves insight into what’s just around the bend. While none of us may have a (working) crystal ball, we’re inviting you to join us Fri, Sept 11 to hear from leading local and nationally known industry pros with strong opinions on where they see B2B marketing heading in the next few years.

Glenn Thayer inviteWe’re calling this year’s conference Sightlines, and that’s exactly what you’ll get from attending. This all-day, high-energy conference will feature in-depth sessions on emerging business and social trends, the most exciting new technologies - and how to get the most from them - and inspiration and advice for evolving solid business strategies in the face of constant change. Glenn Thayer, The Voice of Meetings & Events and our emcee, explains why you, as a marketing professional, should attend this conference.

Maxwell Luthy InvitationAmong our featured powerhouse speakers will be Casey Carey, Director, Google Analytics Marketing, who will discuss the five defining digital shifts that will affect every business - including yours.  We're bringing from New York City Maxwell Luthy, Director of Trends and Insights from Trendwatching will share with us the latest trends and how they impact your business - so you can apply them to successful business growth and innovation. Plus, Carla Johnson, co-author of Experiences:  The 7th Era of Marketing and noted content marketing expert, will show us how to leap from product talk into content-driven experiences with examples of B2B companies already focused on customer-centric experiences.

Want a sneak peek of two of our speakers?  Watch this quick video from Max Luthy of Trendwatching;  watch this quick video from Craig Zablocki!

Attend, and you'll discover: 

  • New strategies for marketing in a non-linear world
  • How customer expectations are changing, and how you can reach them more effectively 
  • What you need to know about marketing automation 
  • How to prove (no, really!) marketing ROI 
  • Which technologies will become - or remain - indispensable, and which will fade away 
  • And so much more...

Importantly, the conference will provide plenty of time to meet, mingle and network with B2B marketing professionals from across Colorado including an end of day networking reception designed for the easy exchange of ideas and expertise with a little fun thrown in.

Many thanks to our sponsors who make this day of education and networking possible!

Adestra: Exhibit Sponsor & Email Sponsor

Google: Luncheon Sponsor

Harmonic Media: Signage Sponsor

Henry Wurst: Direct Mail Sponsor

Laurie Shields Design: Graphic Design

Provident Media Group: Video Sponsor

ROI Communications: Event Production Sponsor

Friday, September 11, 2015 9:00 am - 5:30 pm


The Westin Westminster. 10600 Westminster Boulevard · Westminster, Colorado, 80020

Note:  If you have more than 4 people from your team, contact Marilee (303-607-9957) to get the group rate per person for everyone.

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  • Group rate - 4 people, one must be a BMA Colo member: $800
  • Group rate - each additional person for groups of 5+: $200
  • Regular Rate - Member: $249
  • Not Yet Member: $299


Deadline: 9/9/2015
Maximum Attendees: 300

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