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Brand 101: 7 Steps to Building a Healthy Brand

In today's economy, where dollars are stretched and the proliferation of choice has overwhelmed consumers, it is more important than ever to create a brand that resonates with your target.  And in the new world of marketing, post recession, consumers will conTelocity Logotinue to be skeptical and resistant to being sold. So how do you build a strong brand? How do you stay relevant? How do you make the shopping list or become a mandatory purchase? Where do you start? Come spend an hour with Telocity Group and take a look at a 7-Step branding process and all that goes into it. We will discuss the phases, why they happen in the order that they do, what needs to get done in each phase, what tools are needed to define your brand, how to segment potential targets and choose the right one and finally, how to develop messaging to reach your chosen targets. We will also take a look at some famous brands and how they use this process to define their communications.


Paul Leroue
CEO of Telocity Group

This discussion with be led by Paul Leroue, CEO of Telocity Group, and Anastasia Toomey, Partner at Telocity Group. Paul has 24 years of marketing and branding experience working with companies such as McClain Finlon, Rocky Mountain Clothing Company, Coors and Reebok. 

[email protected]

Anastasia Toomey
Partner at Telocity Group

Anastasia is a 17 year veteran strategic planner for agencies like Saatchi & Saatchi and Leo Burnett. Paul and Anastasia will guide you through a process for defining your brand and building your branded community.

[email protected]

Thursday, April 22, 2010 7:30 am – 9:00 am


Qwest Learning & Conference Center 3898 South Teller Street
Lakewood, CO 80235


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  • Members: $10
  • Not-yet Members: $25


Deadline: 4/21/2010
Maximum Attendees: 20