White Papers/Research

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White Paper: Tips for Building B2B Social Media Communities

Social media has infiltrated business-to-business (B2B) marketing. It’s a gold mine for some industries while others have just scratched the surface. As the urge to connect with customers through social media continues to boon, a new phenomenon has arisen: Social communities.

While social media focuses on the media, social communities encourage people to share experiences and opinions as groups. Integrating both online and offline techniques, members of social communities share in many different ways — email, links, instant message, Twitter, forums, social news sites, uploading content to sites such as YouTube, Flickr and iTunes, meetups, workshops and conferences.

Through these different channels, members can get or exchange opinions in ways that help them actively engage with and contribute to a community. The rules for social communities are different than social media, primarily because members of these communities don’t want to be marketed to. They’re here for the ideas and content.

The purpose of this paper is to share the Top 10 best practices as presented by David Grant, a senior-level marketing representative of Teradata, and a member of BMA Colorado’s Corporate Advisory Council.

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