BMA Conference - Speakers

Kare Anderson – CEO and Founder, Speaker, Author, Say it Better Center

From Salesforce to Novartis and The Skoll Foundation, Anderson has helped over 30 diverse organizations collaborate in ways that generated concrete value for all partners. She’s the author of Moving From Me to We and Walk Your Talk: Grow Your Business Faster Through Successful Cross-Promotional Partnerships. Kare’s a TED@IBM and TEDx speaker on mutuality and an Emmy-winning former NBC and Wall Street reporter who’s now a columnist for Forbes and Huffington Post, covering ways to become more deeply connected and widely quoted. As David Rockefeller Jr. said after hearing her speak, "Kare forever changes how you see yourself and your world." Kare on LinkedIn

Rob Bean – Vice President New Media, Burns Marketing

Rob is one of those rare technologists who’s able to look at digital projects from a business perspective, and he's got a long list of satisfied clients to prove it. He's been an interactive guru since the infancy of the web, and has provided significant returns on digital investments for HP, Freightliner Trucks, Miller Heiman, Vail Resorts, and nonprofits like Nurse-Family Partnership.

Rob is focused on advancing business goals and achieving results while creating the optimum user experience. He is the social media team leader, and specializes in using online media to facilitate efficiency and help brands stand out from the competition. His passions include inbound strategy, customer experience mapping, content strategy, social media and community strategy, and content management systems integration. Rob earned his B.A. from Colorado State University. Rob on LinkedIn

Jay Gaines – Vice President and Group Director, SiriusDecisions

Jay Gaines is passionate about great marketing leadership that drives innovation, positive transformation, and measurable results. His career spans more than 20 years in a variety of b-to-b industries, and his experience includes organizational design and leadership, marketing strategy and planning, marketing budget and operations management, demand creation, sales and marketing alignment and digital strategy. Jay has held executive-level marketing and business development positions at both well-established and startup b-to-b companies where he consistently transformed marketing organizations to achieve significant and measurable business contribution.

Prior to SiriusDecisions, Jay was chief marketing officer at EDR, a b-to-b information company, where he led all marketing, communications, market research and events activities across the company's six business divisions. Before that, he was vice president of digital marketing and privacy at META Group where he had global responsibility for all aspects of digital marketing strategy, advertising, Web site development and management, privacy practices and online business development. Jay was also director of business development and online marketing for EDGAR online, and head of marketing development at Times Mirror Magazines. Jay on LinkedIn

Meredith Giersch – Director of Channel Optimization, Net-Results

Meredith works with Net-Results partners to drive revenue. Prior, she helped deploy Unica Marketing Automation for IBM. She holds a B.A. from Middlebury College and an M.B.A. from the Tuck Business School in Dartmouth. Meredith on LinkedIn

Mark Grindeland – CMO, TeleTech Holdings

Mark oversees branding, corporate and marketing strategy, product development and internal and external marketing communications. Prior to joining TeleTech, Grindeland served as chairman and co-founder of ShesConnected Multimedia Corporation, the first multi-profile social networking site for women. In previous years, he held executive-level positions with Live Wire Mobile, Wunderman, Digitas and Exchange Partners. He also co-founded and served as executive vice president of marketing for m-Qube Incorporated.

Grindeland is a member of the Colorado Innovation Network (COIN), consisting of industry and academic leaders chosen by Governor John Hickenlooper from across the state of Colorado. In 2013, Grindeland was honored by the Business Marketing Association of Colorado as "Marketer of the Year." Mark on LinkedIn

Carlos Hidalgo – CEO & Principal, ANNUITAS

ANNUITAS is a Demand Generation strategy and transformation firm that works with large B2B organizations to define buyer-centric, perpetual Demand Generation programs that improve customer lifetime value and result in marketing pipeline contribution.

Prior to his founding of ANNUITAS, Carlos was director of Global SMB Marketing at BMC Software and held a similar role at McAfee. Carlos on LinkedIn

Rich Kylberg – Vice President, Global Marketing and Communications, Arrow Electronics

Rich Kylberg serves as the senior-most corporate marketing and communications executive for Arrow Electronics, reporting directly to the CEO. Approximately 17,000 global Arrow employees generate over $21B in annual revenue through a network of nearly 400 offices in over 55 countries. Rich's responsibilities include global brand, marketing services, Intranet/Internet, internal communications, marketing research and analytics, communications services, media/public relations, events, financial communications, government relations and corporate social responsibility.

Prior to joining Arrow at the end of 2010, Rich spent twenty entrepreneurial years in broadcasting. He is a five-time Ironman finisher, and was a qualifying member of Team USA for long course triathlon. Born and raised in Denver, Rich holds his undergraduate degrees from Stanford University, and an MBA from Harvard Business School. Rich on LinkedIn

Emily Long – Director of Marketing, Zia Consulting

With over a decade of technology marketing experience, Emily Long is currently at Zia Consulting, a leading provider of ECM solutions. Emily on LinkedIn

Marcus Sheridan – Founder of The Sales Lion, Partner at River Pools and Spas

In 2001 and fresh out of college, Marcus Sheridan stumbled across his first business with two friends and began installing swimming pools out of the back of a beat-up pickup truck. 9 years later, and with the help of incredible innovations through inbound and content marketing, Sheridan's company overcame the collapse of the housing market and became one of the largest pool installers in the US and currently has the most visited swimming pool web site in the world—www.RiverPoolsandSpas.com.

With such success, in late 2009, Sheridan started his sales, marketing, and personal development blog—The Sales Lion, and has since grown The Sales Lion brand to be synonymous with inbound and content marketing excellence while being featured in multiple industry publications, including the New York Times where he was referred to as a “web marketing guru.”

Today, when Sheridan is not giving riveting and passion-filled keynotes around the globe or consulting with businesses and brands, he generally finds himself on an adventure with his wife and 4 children. Marcus on LinkedIn

Colleen Stanley – Founder and President, SalesLeadership, Inc.

Colleen Stanley is a monthly columnist for Business Journals across the country, author of the award-winning Emotional Intelligence For Sales Success, Growing Great Sales Teams and co-author of Motivational Selling. She is the creator of Ei Selling®, a unique and powerful sales program that integrates emotional intelligence skills with consultative sales skills. 

Prior to starting SalesLeadership, Colleen was vice president of sales and marketing for Varsity Spirit Corporation.  During her 10 years at Varsity, sales increased from $8M to $90M. Colleen on LinkedIn

Colleen’s recent professional commendations include the following:

• 2014 - Top 50 Sales and Marketing Influencer, Top 10 Women in Sales "Experts to Follow," Denver Business Journal Outstanding Women in Business Nominee
• 2013 - Axiom Business Book Award
• 2012 - Sales Guru Award

Glenn Thayer, The Voice of Meetings & Events

Glenn Thayer is a professional master of ceremonies for live and televised events. For more than a decade he has been facilitating meetings and moderating conferences for global business executives and consumer facing events.