Postage Increases! Now Respond with a Slim, Smart Direct Mail Plan

April 03, 2008

Posted by BMA Colorado. Published in Press Releases

by Shari Weissman Ahhhh, Spring. Tulips, Daylight Savings, March Madness and the annual postage rate increase.  Wait…did you say annual postage rate increase?  That’s right. On May 12, 2008, First...

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RSS: To Feed or Not to Feed

April 03, 2008

Posted by BMA Colorado. Published in Press Releases

by Jerry Sexton, CBC RSS. You’ve heard about it. You may even think it’s techno-talk for something that isn’t a marketing issue and should be left to the IT folks. Well, RSS (Really Simple Syndication)...

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Get Started with Social Media Marketing

April 03, 2008

Posted by BMA Colorado. Published in Press Releases

By Nick YorchakThe push is on to integrate social media marketing (SMM) into the interactive mix. Fueling the momentum are sites like MySpace, Facebook, Del.icio.us, YouTube, Digg, Flickr and LinkedIn....

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New and Renewed Members

April 03, 2008

Posted by BMA Colorado. Published in Press Releases

Welcome New Members Hilary Smith Marketing Communications Manager Arrow Electronics 7459 So. Lima St. Englewood CO 80112 303-645-8962 hsmith@arrow.com Jill Marie Nelson Sr. Project Manager Innovative...

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April Rearview Mirror: The Avnet Story

April 03, 2008

Posted by BMA Colorado. Published in Press Releases

A Culture of Communications at Avnet Al Maag with BMA Colorado Board members Pam Greenberg Giordano, Program Chair (left) and Robin Seidner, President (right). By Tom Kennedy Communicate early and...

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FYI: Why an Annual Postage Increase Anyway

April 03, 2008

Posted by BMA Colorado. Published in Press Releases

by Shari WeissmanTulips, Daylight Savings and March Madness all happen each spring for a reason. So too does a postage rate increase. Here’s why.When the Postal Reform Act was passed in 2006, it...

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Industry News and Views

April 03, 2008

Posted by BMA Colorado. Published in Industry News

Use of social media monitoring growing; direct can reap benefits, too  Compiled from B2B Online By Amy Syracuse They might not be direct response vehicles, but direct marketers should ignore social...

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Question of the Month, April 2008

April 03, 2008

Posted by BMA Colorado. Published in Press Releases

Question    Name six crucial pieces of information to put on your postcard for pre-show mailing to trade show attendees. Answer Your pre-show postcard should contain these six elements: Trade...

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BMA Beat, April 2008

April 03, 2008

Posted by BMA Colorado. Published in BMA Beat

By Marilee Yorchak, CAE BMA members on the move! Ann Van Orsel has merged her company (AVO Group), with The1stMovement, out of Pasadena, CA. The merged company develops multimedia campaigns for the...

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Newsletter April 2008 Contents

April 03, 2008

Posted by BMA Colorado. Published in Press Releases

Catch up with this month's Marketing Mirror email newsletter: Postage Increases! Now Respond with a Slim, Smart Direct Mail Plan  RSS: To Feed or Not to Feed Get Started with Social Media Marketing Industry...

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