Outsell: B-to-B Digital Ad Revenue to Top Print Revenue by 2009
By Matthew SchwartzCompiled from B2B Online
Burlingame, Calif.—B-to-b digital advertising revenue will outpace print ad revenue by 2009,...
by Kate Maddox
Excerpt from a October 22, 2007 article in BtoB Online of Dan Henson, VP-CMO of General Electric Co., who was named 2007 Marketer of the Year by BtoB, the magazine for marketing strategists.
by Marilyn Kroner
Choosing the right trade shows to attend is a careful process aimed at achieving maximum return on your company’s considerable investment. Good research forms the basis for developing...
by Bob Chernet
How can you be sure your outbound marketing emails get opened, read and acted on? Here is a checklist of 10 basic things to keep in mind:
1. Use a relevant subject line.
Begin with your...
By Marilee Yorchak, CAE
BMA members on the move!
Keith Burrows has moved to ChoicePoint Precision Marketing as Director of Sales, Database Solutions. You can reach Keith at [email protected].