What Marketers Need to Know About Facebook Ad Relevance Scores

November 16, 2016

Posted by bethanyary. Published in Tips and Tactics

Last year, in a continued effort to refine their advertising parameters as well as platform user experience with paid advertising, Facebook rolled out what is known as an Ad Relevance Score. But what exactly...

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5 Ways to Create Superfluous Buyer Personas (Or, How to Avoid Mistakes I Made in My Youth)

October 26, 2016

Posted by bethanyary. Published in Tips and Tactics

I can remember the first time I sat down to create a buyer persona. Those were the Halcyon days—summers in Rio, no gray hairs, I could run for 30 minutes without my left arm feeling numb…I...

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How to Check for and Avoid Duplicate Content

August 22, 2016

Posted by bethanyary. Published in Tips and Tactics

Google hates duplicate content. Use these tips to make sure you don’t have any duplicate content on your site! Everyone knows that Google hates duplicate content. What many people don't always know...

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Why Smart Companies Are Making Customer Experience a C-Suite Job

May 25, 2016

Posted by bethanyary. Published in Tips and Tactics

As an expert in helping brands engage their customers, Len Devanna shares a recent experience that fell short of ideal.  I had a bad experience last week with a hotel chain that shall remain unnamed. In...

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Rock your customers’ world: 8 tips for building effective messaging

May 13, 2016

Posted by bethanyary. Published in Tips and Tactics

Stacey Danheiser, owner of SHAKE Marketing Group, shares her insight about how you can build more effective messaging.  Read more from Stacey on her blog.  In musical circles, rock bands have...

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Calling All Thought Leaders!

April 26, 2016

Posted by bethanyary. Published in Tips and Tactics

BMA Colorado is collecting submissions for upcoming blog posts. We’re looking for members like you who have something to say and want to share it online with our BMA Colorado community. We’re...

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Five Tips to Help You Win that Marketing Award

April 22, 2016

Posted by bethanyary. Published in Tips and Tactics

In honor of the BMA Gold Key Awards ceremony on Friday, April 22nd, Larry Goldman, BMA Colorado VP of Membership, shares his insights from sitting on the panel of judges for the BMA B2 Awards.  During...

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What Modern Marketers Can Learn from Old-School Journalism

April 05, 2016

Posted by bethanyary. Published in Tips and Tactics

This article was originally written by Johnny Hyde, Founder and Chief Marketing Officer at Bonfire Effect, and current BMA Colorado President.   The other day, an interesting thought presented itself...

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One Immutable Law of Business?

March 24, 2016

Posted by bethanyary. Published in Tips and Tactics

This article was originally written by Johnny Hyde, Founder and Chief Marketing Officer at Bonfire Effect, and current BMA Colorado President. - See more on the Bonfire Effect blog.  I’ve been...

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Named Account Marketing: A New Way to Open Sales & Close Business

February 12, 2016

Posted by Kelly Snyder. Published in Tips and Tactics

This article was originally written by Kelly Snyder of 90octane, and BMA Colorado President-Elect. To read the full, original version, click here.   As marketers, we’re not just interested in...

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